How do Personas Fit into Online Marketing?
When designing a website or developing an online marketing strategy, the use of persona marketing may be helpful in creating a cohesive plan that appeals directly to your target audience.
How Digital Marketers Might Tackle Wearable Tech for Marketing Purposes
Wearable tech is the next logical step when it comes to mobile technologies. Most people are already constantly connected via their smart phone or other mobile device. Digital marketers should...
Why Testing User Experience is More Important Now Than Ever Before
A product usually starts out as the kind of idea that triggers the appearance of a shining light bulb above a human head; there is a lot of work involved in bringing that idea to a final product.
Why Usability Professionals are more important than Ever Before
Usability professionals in the web design industry specialize in advocating for positive change in the usability of whatever project they are currently a part of.
5 Websites to Find the Best Premium Web Fonts for Download
There are literally tens of thousands of different fonts available that can add the perfect finishing touch to your project whether it’s a website, a design layout, an article, a business proposal or anything at all in print.
A Great Video on User Experience - Interview with Jesse James Garrett
Jesse James Garrett has been a pioneer in the user experience field for quite a while. In this Brian Solis interview the dive into some important aspects that stem from user experience in today's online landscape.