What are we hearing now? Audio Branding
Last month it felt like audio branding was on everyone’s lips. Gary Vaynerchuck’s article was shared by every other marketer and Voices.com had a great article published in AdAge. This time, our monthly selection of articles takes a look at why audio branding deserves all the recognition.
Audio branding is the key to brand recognition and recall
Audio Branding - More than just great sounding music Audio branding shares the same purpose as visual branding. It aims to improve brand awareness, with sound as its weapon of choice. In fact, audio branding initiatives often go hand-in-hand with visual branding efforts, because visuals and audio should support one another to build a coherent brand strategy.
What are we hearing now? January
It’s again time for our monthly selection of top audio branding and marketing articles of the month. For January’s ‘What are we hearing now’ we picked a few top articles from last year that are more than relevant in 2019 and three fresh prediction posts that will guide you during the coming year.
Audio branding & audio marketing articles Aug | Audiodraft
Why is music the common factor in brand collaborations? Which audio platform’s success did Steve Jobs forecast? How is voice shaping our online consumption? These are just some of the questions we’re looking the answers for in the latest edition of What Are We Hearing Now series. Take a look and join the conversation!
5 tips for integrating audio into a marketing strategy | Audiodraft
Since we experience brands with multiple senses, it makes sense to include sound into a marketing strategy, right? We are living in a time where the growth of multisensory marketing with audio in the forefront is giving the visual world a run for its money. Any tone, voice, noise and racket that springs up from a brand’s form or function counts. Can you think of a few instances yourself?
Audio Branding & Audio Marketing articles May | Audiodraft
Top Audio Branding and Audio Marketing articles, May 2018 2018 is the year brands start taking their sound seriously. Audio branding cannot be neglected anymore by marketers and the investment in it has been shown to be worth it. Take a look at the potential that audio has to offer to enhance your brand’s impact today.
Sound Economy Series: Hearing is first | Audiodraft
Hearing is our most primal sense, and yet it is astoundingly undervalued. Sound is rated as a key element of brand communication by 41% of consumers, but only 12% of the world’s marketing communication budgets are spent on it. This makes little sense, because consistent sound increases the impact of visual communication by up to 1207%. Businesses and other organisations would benefit hugely by focusing on coherent audio branding.
Annual report in audio only format | Audiodraft
What if each year companies were able to attract a significant amount of new shareholders by presenting their annual results in an entertaining, easy to access and modern format?