The Power of Audio
Music is everywhere, even in space!
Music has the ability to evoke powerful emotions, relieve anxiety, and reinforce self-identity. We believe any brand should consider associating themselves with this kind of positive, intangible value. Indeed, the influence of audio is spreading everywhere, even the final frontier, as our latest edition of 'What Are We Hearing Now?' points out.
Voice-overs What are we hearing now? | Audiodraft
Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good time to check the selection of last month best articles about voice.
Bridging The Gap Between Visual and Audio Brand | Audiodraft
Did you know that 86% of advertisers have visual branding guidelines but only 17% have audio branding guidelines? There is a large difference between understanding what strategic audio planning means versus just choosing a one-off song for a commercial. The lack of audio planning, or just plainly neglecting it, are decisions which affect consumer perception regardless of whether it was a strategic choice or not. Creating an audio branding strategy is much more than just choosing great music. I
Audio branding & audio marketing articles Jul | Audiodraft
How are the smart speakers and audio streaming changing our internet consumption behavior? Is audio finally getting the marketing cred it deserves? Take a look at our monthly collection of the best audio branding articles and join the conversation!
How to create a music brief for your production | Audiodraft
With something as subjective as music, describing your vision to a composer might be trickier than it sounds. We compiled the key takeaways on creating a solid music brief for your production into one blog post. Get the musical results you want!