The Power of Audio

Collection by Audiodraft

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Music has the ability to evoke powerful emotions, relieve anxiety, and reinforce self-identity. We believe any brand should consider associating themselves with this kind of positive, intangible value.

Music is everywhere, even in space!

Music has the ability to evoke powerful emotions, relieve anxiety, and reinforce self-identity. We believe any brand should consider associating themselves with this kind of positive, intangible value. Indeed, the influence of audio is spreading everywhere, even the final frontier, as our latest edition of 'What Are We Hearing Now?' points out.

The purpose of audio in retail is to weave together different sensory hooks that the service setting has to offer into an all-encompassing shopping experience.

How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy

The purpose of audio in retail is to weave together different sensory hooks that the service setting has to offer into an all-encompassing shopping experience.

There are a number of clever ways to include audio in your marketing playbook

5 tips for integrating audio into a marketing strategy | Audiodraft

There are a number of clever ways to include audio in your marketing playbook

Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

Sounds of Super Bowl and Which Brands Won on the Audio Front | Audiodraft

Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good time to check the selection of last month best articles about voice.

Voice-overs What are we hearing now? | Audiodraft

Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good time to check the selection of last month best articles about voice.

Having an audio identity opens up new communication opportunities as it reaches consumers on another sensory level than just visually.

Bridging The Gap Between Visual and Audio Brand | Audiodraft

Did you know that 86% of advertisers have visual branding guidelines but only 17% have audio branding guidelines? There is a large difference between understanding what strategic audio planning means versus just choosing a one-off song for a commercial. The lack of audio planning, or just plainly neglecting it, are decisions which affect consumer perception regardless of whether it was a strategic choice or not. Creating an audio branding strategy is much more than just choosing great…

Audio Branding Case Study: Kyrö Distillery Company - How can sound change our sense of taste?

Audio Branding Case Study: Kyrö Distillery Company - How can sound change our sense of taste?

Audiodraft and Kyrö Distillery Company teamed up to design an experience at Slush Music 2017 to showcase the power of audio on our taste perception. We paire...

How are the smart speakers and audio streaming changing our internet consumption behavior? Is audio finally getting the marketing cred it deserves? Take a look at our monthly collection of the best audio branding articles and join the conversation! Marketing Articles, The Marketing, Speakers, Behavior, Conversation, Insight, Audio, Join, Take That

Audio branding & audio marketing articles Jul | Audiodraft

How are the smart speakers and audio streaming changing our internet consumption behavior? Is audio finally getting the marketing cred it deserves? Take a look at our monthly collection of the best audio branding articles and join the conversation!

When ordering custom music, you need a pretty solid plan of what kind of music you want to get. To land you and the composer on the same page from the get-go, you'll need to create a brief that clearly describes the type of music that you're looking for.

How to create a music brief for your production | Audiodraft

With something as subjective as music, describing your vision to a composer might be trickier than it sounds. We compiled the key takeaways on creating a solid music brief for your production into one blog post. Get the musical results you want!