Building a personal brand is a real investment and can be tricky when you’re giving yourself fully to your job. It’s even more difficult for young professionals, who may have less experience to build from. So, how do you get started? The trick is to make your personal brand a fulfilling part of your day-to-day job. Here’s how. Define your brand. Identify three things: your uniqueness (what unique perspective do you bring to the organization?), your values (what give your work purpose, or what do