Content trends

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The impact of AI on copywriting
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That Google core update roll-out in a nutshell
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AI: copywriting friend or foe?
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More than half of brand content is wasted
a robotic hand typing on a laptop keyboard in front of a cityscape at night
AI: copywriting friend or foe?
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Why ask a stranger to write about your business?
So, why ask a stranger to change the way your company is perceived by the world? How can a freelance copywriter – who is effectively an outsider – be able to write about your business in a way that sells it? #content #marketing
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Why great copywriting is all about the power of ideas
Before you write a word, make sure you have the right ideas in place! Because great copywriting is all about the power of great ideas.
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Three easy ways to accelerate your copywriting impact
Copywriting can do very good things for a business. It can power up your marketing approach – from reaching the right people at the right time to explaining exactly why customers should choose your service. Yet companies still continue to hit a major pitfall when it comes to their content strategy... #copywriting #content #toneofvoice
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Why this three letter word causes copywriting controversies
In copywriting, there's one little word that often sparks controversies. Find out what it is and why it matters at https://ow.ly/kClv50Qs5sM #content #copywriting #toneofvoice
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Top copywriting and content trends in 2024
Happy New Year! Wondering what 2024 might have in store for content and copywriting? Read my take on the changes that could influence the success of your content in the year ahead! #content #marketing #happynewyear #2024
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TheBossRoss 🇪🇺 🧶 ❄ 📷 💉💉💉 on Twitter
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Copywriting trends to look out for in 2022
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Does your copywriting approach ignore these very human traits?
Does your copywriting approach ignore these very human traits? Here's why it's essential to write with people in mind!
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7 content marketing trends you can’t ignore in 2021 - TechTalks
7 content marketing trends you can’t ignore in 2021
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How to Create a Content Marketing Strategy | Entrepreneur
Is It Better to Stay Evergreen or Jump on Trends in Content Marketing?
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Top tips: 5 insights into email marketing from 2020
Top tips: 5 insights into email marketing from 2020
How far is too far when it comes to brand personality? Being Good, Brand Voice, Personality, Brand, Top Brands, Cuthbert
How far is too far when it comes to brand personality? - Prolific North
How far is too far when it comes to brand personality?
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Explore the power of your copywriting tone of voice
What's the big deal about tone of voice? | Green Light Copywriting | Nottingham copywriting tips for better business communications, by Camilla Zajac
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Too cool for schl? Linguists pour scorn on Abrdn rebranding
Too cool for schl? Linguists pour scorn on Abrdn rebranding
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Perfecting Your Brand’s Tone of Voice for SEO Copywriting
Perfecting Your Brand’s Tone of Voice for SEO Copywriting
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6 Content Marketing Myths That You Need To Overcome
6 Content Marketing Myths That You Need To Overcome
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Google On Hyphenated Words For Search Rankings
The topic of hyphens between words is a classic old time SEO question, something we've covered here many times. Recently, John Mueller of Google was asked about how Google treats words with hyphenati
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Analyzing the best ecommerce platforms for SEO - ClickZ
2021 digital marketing trends you need to know from 13 marketing experts
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What does 'punchy style' in copywriting really mean?
The copywriting adjective that's popular with companies | Green Light Copywriting | Nottingham copywriting tips for better business communications, by Camilla Zajac
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Google Says Word Count Not a Quality Factor
Google Says Word Count Not a Quality Factor
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Data Science Reveals Why the Best Business Writers Avoid Certain Words. Turns Out Bestselling Authors Do, Too
Stephen King hates adverbs. And why, if the goal of writing is to get result, you should too.
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MTS Staff Writer, Author at MarTech Series
Top 5 Email Marketing Challenges of 2021
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Email marketing is a top tactic - but doing it well remains a challenge
Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons?
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B2B Marketing: Where’s the Humour? - The Wise Marketer
B2B Marketing: Where’s the Humour?
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Should Your Client's Tone of Voice Change When the Culture Does?
Should Your Client's Tone of Voice Change When the Culture Does?
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Content Marketing World: 7 Content Strategy Takeaways in a Post-COVID World
Content Marketing World: 7 Content Strategy Takeaways in a Post-COVID World
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British brands becoming more ‘soft and fluffy’ amid Covid-19
A global survey of 190 marketing, communication and brand directors has established that many brands have been communicating differently in the pandemic, with three in five UK directors observing a change in communications style.
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What is the Right Content Length for SEO?
What is the Right Content Length for SEO?
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Brands overlook human touch in drive for resilience, study shows | VanillaPlus - The global voice of Telecoms IT
Brands overlook human touch in drive for resilience, study shows
25 Smart Content Marketing Examples With The Best Results Website Search Engine, Learn Seo, Seo Tools, Best Budget, Kinds Of People, Seo Services, Seo, Budgeting
25 Smart Content Marketing Examples With The Best Results | Digital Market News
25 Smart Content Marketing Examples With The Best Results
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B2B Content Marketing: 5 Trends That You Need to Watch in 2020
B2B Content Marketing: 5 Trends That You Need to Watch in 2020
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Marketing Team
What is SEO writing and how to write an optimized blog post
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How to leverage a content gold mine: Long-term trending topics
The content gold mine your brand needs to leverage: Long-term trending topics
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How to Create High-Quality Content
Stop Saying 'Create Great Content' – Say This Instead
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Is more content better? SEO Mythbusting
Google SEO Mythbusting: Is More Content Better?
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The Release Of The WatchOS 7 Has Resulted In The Removal Of The Force Touch Support- Here’s How How It Will Affect Things
Shopper Behaviour Has Pivoted – But Has Your Email Marketing?
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4 annoying things you're still doing wrong with email: Stop writing in all caps and other tips for better messages
4 annoying things you're still doing wrong with email
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Council Post: Improve Your Click-Open Rates With These 13 Proven Methods
Improve Your Click-Open Rates With These 13 Proven Methods
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Google's Mueller Tweets About Content and Ranking
Google’s Mueller Tweets About Content and Ranking
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How to Create a Content Marketing Strategy | Entrepreneur
Content and Content Marketing Are Not the Same. Here's How to Frame the Top 11 Content Formats.
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4 Things You Should Change About Your Email Marketing | Entrepreneur
4 Things You Should Change About Your Email Marketing
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Contents | Science Advances 6, 32
The narrative arc: Revealing core narrative structures through text analysis | Science Advances
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Authors' 'invisible' words reveal blueprint for storytelling
Authors' 'invisible' words reveal blueprint for storytelling
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Why Tension Is the Most Important Element of Any Story - Contently
Many brands are allergic to tension. They want to tell a story in which things are always good. That's not only inaccurate—it makes for a terrible story.
the four stages of social media advertising in 2013, including to build brand awareness and to nurent leads
Five problems with B2B content (and how to fix them) - ClickZ
Five problems with B2B content (and how to fix them)
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. What If Questions, Decision Making Skills, Marketing Goals, Call To Action, Start Up Business, Start Up
4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
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Where are all the innovative women? At DMEXCO.
Deprivation marketing
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9 Productivity Tips to Save Time Content Marketing
9 Productivity Tips to Save Time Content Marketing
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Council Post: Content: More Than Just Keywords
Content: More Than Just Keywords
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The 8 Hallmarks of Quality Content and Why Your Strategy Needs Them
The 8 Hallmarks of Quality Content and Why Your Strategy Needs Them
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How Marketing Strategies Change Based on Industry
How Marketing Strategies Change Based on Industry
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Council Post: Three SEO Trends For Staying On Top Of Search In 2020
Three SEO Trends For Staying On Top Of Search In 2020
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How to End an Email: Which Sign-Off Most Likely Leads to a Response?
‘Thanks in advance’ is the most effective email sign-off — here’s why
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Council Post: Six Reasons Content Marketing Is Crucial To Your Business
Six Reasons Content Marketing Is Crucial To Your Business