For me personally its Time Freedom. I think everyone knows I am not an early riser. When others have already queued in traffic to get to the office on time. Just to work for someone else's dream and fun toys. Earning just enough money, that they can't quit immediately. At that time- I am still dreaming asleep in my warm cozy bed. Its not that I am bragging, or running anyone down. We need what we need to live a life we want to enjoy. ANYONE can be an Entrepreneur if they choose.