Digitalist Service Design
13 Pins
·10y
By , , and 2 others
EXPERIENCE DESIGN PYRAMID This may seem a bit...
EXPERIENCE DESIGN PYRAMID This may seem a bit academic but for me it is pretty fundamental to remember when doing experience design. I put this checklist together to remind me why some experiences fail. Usually they are missing one or more parts of this experience design pyramid. Do all 6 and your experience is like magic!
brand driven service innovation
A Service Design Model. Internal and external design research and contextual inquiry will lead to a deeply rooted shared vision, mission and behaviour, and a brand promise that will be kept. This promise will be used to build meaningful relationships throughout the entire customer journey. This in turn leads to a service blueprint providing a basis for interaction, behaviour and culture.