Leo Burnett Frankfurt Germany for Mcdonalds The universal fishing hook is represented through McDonalds upside down Golden Arches. This was for the Filet-O Fish campaign. The fishing rod was to emphasize the freshness of the fish.
'Creation' from the series "Hommage of Roman Vishniac" by Finnish artist Ulla Jokisalo Cut-out pigment print, embroidery, thread, pins and needles on fabric, 44 x 32 cm with frame. source: Jokisalo images on pineasy;