having the letter a as the tea pot is more interesting than just putting a picture of a tea pot in the middle. Tea - Pouring from such a great height is only for the most reckless of tea drinkers. Or for those with plastic topped table cloths.
Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.
Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.