Kuuntelin tämän työmatkoilla äänikirjana.Todella hyvää asiaa, jota jokaisen yrittäjän ja sellaiseksi aikovan pitäisi säännöllisesti miettiä. Aika paljon toistoa, mutta tulipahan asia selväksi.   Idea pähkinänkuoressa: Ihmiset eivät osta sinulta tuotetta, vaan ajatuksen jostain muusta. Tästä osoituksen Applen tuotteet, joiden ostajaa ei niinkään kiinnosta hinta vaan se, mitä tuote hänelle edustaa.    ★★★★☆

Kuuntelin tämän työmatkoilla äänikirjana.Todella hyvää asiaa, jota jokaisen yrittäjän ja sellaiseksi aikovan pitäisi säännöllisesti miettiä. Aika paljon toistoa, mutta tulipahan asia selväksi. Idea pähkinänkuoressa: Ihmiset eivät osta sinulta tuotetta, vaan ajatuksen jostain muusta. Tästä osoituksen Applen tuotteet, joiden ostajaa ei niinkään kiinnosta hinta vaan se, mitä tuote hänelle edustaa. ★★★★☆

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The 25 Best Self-Improvement Books To Read Before You Turn 25

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey. http://www.lifehack.org/articles/communication/77-books-that-changed-life-and-3-recommendations-help-you-read-more.html. http://www.amazon.com/dp/0743269519/ref=cm_sw_r_pi_dp_RZf5tb1WBXHN9

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Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins,http://www.amazon.com/dp/0066620996/ref=cm_sw_r_pi_dp_9Olnsb1KY1MDKZ13

Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins,http://www.amazon.com/dp/0066620996/ref=cm_sw_r_pi_dp_9Olnsb1KY1MDKZ13

The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge,http://www.amazon.com/dp/0385517254/ref=cm_sw_r_pi_dp_ecOosb1AYQ8VY5WG

The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge,http://www.amazon.com/dp/0385517254/ref=cm_sw_r_pi_dp_ecOosb1AYQ8VY5WG

Talk Like TED: The 9 Public Speaking Secrets of the Worlds Top Minds

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Amazon.com: Drive: The Surprising Truth About What Motivates Us (Audible Audio Edition): Daniel H. Pink, Penguin Audio

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