"He likes it! Hey, Mikey!" Quaker Oats Life Cereal campaign, written by Edyth "Edie" Vaughn Stevenson of Doyle Dane Bernbach. The ad campaign was one of the longest in history, running from 1972 - 1986. "Mikey" was played by John Gilchrist. The other two boys in the commercial were played by Tommy and Michael, his real-life brothers.