grain editLufthansa + Graphic Design
Lufthansa employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for the airline. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century.
identity... - a grouped images picture
#17: Dylan Cuhane photographer identity design. The bold color choice allows this photographer to 'get attention' with his solution. Once again we see the seal used (quite pricey) as the logo. However we see two logos here, one as a seal and the other as a handwritten stamp. Although I love the solution, I wonder if it's problematic in the branding aspect since there's kind of two logos going on. As the module mentioned, handwriting one's font can be most beneficial as we see this example here.
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