Henrik Kovalenko

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Henrik Kovalenko
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Anti Smoking Cigarette Pack Concept

These coffin cigarette packages not only look great but are a superb way to try to make people quit smoking, with the coffin reminding them the smoking does cause cancer and often leads to death.

Another reference to smoking being a form of suicide. Strong imagery but perhaps wouldn't appeal to all countries.

The anti smoking campaign ad shown beside promotes the act of quitting smoking. The horrific image of the eye, bright red and bold message at the top, the statistics and the bolded quit line.