Case Study: SickKids/Boomerang Health: Designing a family-centric model of care. The Hospital for Sick Children (SickKids) in Toronto is expanding its clinical offerings and extending its reach across a broader geographic area with Boomerang Health. Idea Couture was asked to help with the design of Boomerang's first pilot clinic, defining a family-centric model of care that will enhance its brand identity and clinic service offerings. Visit http://www.ideacouture.com/health/ to learn more.
Our concept was to design a packaging using nutritional facts about the food product. For the milk carton, we used the four sides to inform about the caloric ratio, nutrience balance completeness, ingredients and amount per serving.
Case Study: UnitedHealth Group: Designing Health Outcomes for Boomers. Baby Boomers expect to take a far greater role in managing their own health and well-being than their parents did. UHG invited Idea Couture to reconfigure its portfolio through a radically differentiated brand experience designed to meet the full spectrum of Baby Boomer health and lifestyle needs. Visit http://www.ideacouture.com/health/ for more information about IC Health.
Case Study: Abbott: Reimagining the Clinical Trial. As clinical trial enrollment in North America declines, companies are constantly faced with the challenge of attracting and retaining participants. Idea Couture partnered with Abbott Laboratories to reimagine the clinical trial experience as a way of supporting enrollment and trial completion. Visit http://www.ideacouture.com/health/ for more information.
Case Study: UCB: Putting the Patient at the Center of Design. When organizations are unable to interact directly with the people they serve, it can be difficult to empathize with the challenges they face every day. UCB asked Idea Couture to help them gain a deeper understanding of the moment when patients inject themselves with their medication in order to design a better injection experience. Visit http://www.ideacouture.com/health/ for more information.