Color theory infographic

Colors, Logos, & Emotions

Infographic

An infographic explaining the basics of colour theory and shape psychology in relation to logo design & branding.

The color theory is a concept to help guide one in the use of color and has terminology that helps the person understand how colors work together. There are three parts of color: saturation (how bright the color is, or how much pigment is used), value (how dark or light the color is, colloquially referred to as shade), and hue (the color or wavelength of light you are seeing).[1] As the color wheel focuses on hue that is what will be the next subject. The color wheel is a popular, abstract…

The Ultimate Guide to Color Psychology and Its Impact on Emotions is an in-depth look at how colors affect our thoughts and feelings. Learn how to use color to create a more positive and productive #Color_Emotion_Guide #Color_Psychology_Marketing #What_Is_Psychology #Psychology_Infographic

The best colors to boost your marketing & branding campaigns

Did you notice how the same colour looks different on light and dark backgrounds? This is referred to as the contrast effect. A colour on a big wall appears brighter and more vibrant than in a small paint swatch. This is the area effect. Both impact how your colour looks. This infographic shows how you can make colour compensation so that the colours look similar on light or dark backgrounds. This is especially important for text, where readability may be affected. You’ll need a high ...

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A step-by-step guide to drawing your first anime and manga from scratch.

Richard Mehl, author of Playing with Color, explains the values of and principles of color theory and how different colors work for and against each other. Explore his CreativeLive class for more.

Color is the most important visual cue to capture other people's attention. How can we leverage or use it as a tool to market our brand. Understand the psychology of color in this article.