Attraction : original packaging/original drink. Shape of the box reminds the aspect of a sliced fruit: - clearly expressed positionning: freshness. - choice of the police: drawing/kids/idea of fun. - use of singular bright colors/depending on the flavour of the juice/help children to relate and connect to the brand. Shaped in an unconventional way to gain instant recognition/Instant catch of customer’s visual impact. (Sector of convenience good/placed alongside other juices)
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