Ikea branding

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an ad for ikea in green and white, with the words ikea temporary on it

2016.01.12PJADAD was part of a team that cooperated to develop IKEA’s annual press day ”Democratic Design Day”, a day for the company to present new designs, directions, and ideas for the future. PJADAD’s task was above all to build an identity and a sp...

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The brand book assignment gave us an opportunity to look into any chosen brand to explore the history, vision, personality and key values of the brand. We also looked into Logo set-up specifications which included tagline usage, visual examples o...

The brand book assignment gave us an opportunity to look into any chosen brand to explore the history, vision, personality and key values of the brand. We also looked into Logo set-up specifications which included tagline usage, visual examples of logos, the chosen colour palette and chosen type styles. #nameideas #gtstudio #brandstrategy

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the ikea logo is shown in blue, yellow and orange on a white background

Pizza Hut, Spotify, Liddl… Inspired by advertising and marketing from the 70s, Portuguese type designer and lettering artist Rafael Serra imagined what modern b

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a blue and yellow logo with the words nukea just do it yourself

In recent times, there has been a surge in partnerships between cult brands, as evidenced by the Heinz and Absolute Vodka collaboration which resulted in a vodk

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