Positioning statement

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Positioning statement will help you stay focused in the creative phase and design something that is on brand, on strategy and on message.

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Writing a purposeful mission statement is a valuable skill — check the missions statements of the top brands to get inspired writing yours. You should define your mission statement before you even…

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What is brand positioning? Setting your business apart from your competitors, building preference for you among your target audience. Here's how to do it!

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