Presidential campaign

Entrepreneur Andrew Yang knows most people initially viewed his candidacy for U.S. president – and his campaign promise to guarantee every American a basic, government-funded income – as a gimmick.

Poster promoting Robert Kennedy for president, 1968.

Examples of fonts in use tagged with “political buttons”

A button from the 1980 U.S. presidential campaign promotes the Republican ticket of Ronald Reagan and George Bush.

As the 2012 race heats up, we look back at some memorable deciders

Here's one of the first official Democratic presidential candidates.

“Robert F Kennedy greets supporters at a rally during the 1968 presidential campaign”

Candidate John F. Kennedy was young, energetic and handsome, and he knew how to harness the power of mass media. Fifty years after the president's death, candidates are still following his lead.