Visual identity system

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a brochure with images and text on it, including the words visual identity guidelines

Context How do you meet a charity’s need, not just for a new identity, but for an easily managed and cost effective identity system? The Butterfly Trust is a charity supporting people with Cystic Fibrosis, and their families, in Scotland.

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the top ten graphic elements for logos and logo designs, all in black with different colors

HOLOGRAPHIK® on Instagram: "Redesigning a New York-based digital company with the goal of giving more life and personality to their brand. For the brand refresh of Friends from the City, the main two elements that inspired each segment of the brand were a friendly feeling and New York City. This might seem obvious, but it’s important to keep the recognizable aspects of a brand, while updating the visuals and design side of the brand. We were inspired by the legendary Massimo Vignelli and…

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the logos for up, san francisco, and los angeles are shown in different colors

Up Global is a non-profit based in Seattle, Washington offering resources and support to entrepreneurs at all levels. The company was formed after a merger between Startup Weekend and Startup America, President Obama’s initiative to accelerate entrepreneu...

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four different types of papers with numbers and graphs on them, all in blue tones

Your data is far from boring. It’s actually beautiful.Undique is a strategy-first digital performance marketing agency. The main language Undique uses is numbers. That's why the Undique branding is based on a strict visual system, created by combining a…

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the logo for forces is shown in three different colors

Fordes is a training company based on Loja Ecuador. Fordes is focused on improving the skills and capacities of small, medium and large entrepreneurs and professionals from different areas such as accountants, financiers, salesmen, lawyers or creative professionals.

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