Welcome to the jungle

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an ornate poster with the words welcome to the jungle in orange and blue colors on it

The creative and strategic application of shadows and three-dimensional features to type and lettering has been in practice for centuries. In the past, letters with relief and shadow have been used on signage, posters, packaging, movie titles and publications, allowing lettering to jump off a flat surface for an eye-catching look. Shadowed type still appears in print and signage today, but it can also be found across the web—sometimes applied gracefully, other times less so.

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