Who is a consumer

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With the rise of Industry 4.0, much discussion has been done around the topic of analytics. A basis by which all new technologies depend on. Around 2.5 Quintillion bytes of data are created everyday, most of which are created by consumers (online research, past purchases, mobile payments), and who all contribute to the development of consumer-centric strategies.

Market segmentation is the process of dividing the market into sub-groups. Market segmentation can be based on characteristics such as age, behaviors, income levels, and more. This process helps to understand what your key customers want, where they are, and how to talk to them effectively. Everything you need to know about market segmentation As...

Slow Fashion Quote - Ask WHY Before You Buy // 23 Ethical Fashion Quotes to Inspire a Revolution. This blog post includes 23 inspirational, motivational quotes about being an activist for sustainable and ethical fashion.

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Utility in economics means the satisfaction that a consumer gets from a commodity or service. There are economists who believe that we can’t measure the utility; instead, we can just rank them. We call this approach Ordinal Utility. On the other hand, some economists believe that it is possible to measure utility in absolute terms. And we call this approach Cardinal Utility.

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New research identifies the 30 attributes driving consumer purchasing decisions.

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