Women advertising

Throughout history, women have been seen in plenty of ways, to the point of being named as the weakest gender. We acknowledged the problem and realized women have qualities that surpass even what a man can have, but in the end, there's only one word to describe them.

Keds is doubling down on its commitment to empowering women with a new campaign starring Allison Williams, Ciara and Tori Kelly.

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Allow me to boil down the entire marketing strategy for nearly every alcoholic beverage company in the 1960s-1980s: Babes Sell Booze. Whether it was beer or tequila, the selling tactic of choice was almost always this: have a hot model in the advertisement - end of story.

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International Women‘s Day is upon us and brands all over the globe have been responding to this year’s theme, ‘Break the Bias’.

Tobacco marketing has employed all sorts of effective (and often dubious) methods to get cigarettes into our mouths and tar into our lungs. One challenge they have faced it to get both men and women to inhale their carcinogenic fumes. For men, it’s fairly easy. We’ve covered this before: just feature a sexy woman, and … Continue reading "She Sells Smokes: 30 “Women-Only” Vintage Tobacco Ads"

Advertising guru Charles Saatchi has found a selection of adverts from the 1950s and 1960s which would today be considered offensive, sexist and in many cases, in poor taste

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