Interesting to see the evolution from sketches to final comps for this beautiful logo. Rafal Skalski / logo / design / initials / white space / negative space / identity / sketches / process / steps to creating a logo
Saltwater by ASD Kudos. read - OK a fish restaurant but read - the 'S' incorporated into the fish and then read - the wave and feel of water whether one associates this with the ocean catch or the ocean the fish are caught in.
This is a really nice, modern logo. The font isn't really capturing,although simplicity catch my eye, but the use of the clock being applied to fill in the missing letters is really creative, the gradient background gives good surrounding depth.
Word/Line Aesthetics in Type - the implied movement in this logo is incredible, and gets its point across in more than one way. "Great Logo - we love the simplicity yet descriptive logo of the business and market focus.