Jarmo Hovinen

Jarmo Hovinen

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Jarmo Hovinen
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Paid.Owned.Earned Media 2012

Owned.

While “converged media” has existed in various forms for years, changing consumer media consumption habits prompted by the rise of the Internet, social networks, tablets, smartphones, etc. – have sped up the evolution of paid, owned, and earned digital media. Today, these three categories naturally overlap, and brands should focus on developing a fourth, opportunity-rich digital media type: “converged.”

Are you using a converged media plan? Learn how to take your inbound marketing efforts to the next level with owned, earned and paid media.

Earned would also be media coverage... // Paid, Owned and Earned Media: What's the Difference?

Earned would also be media coverage. // Paid, Owned and Earned Media: What's the Difference?