Mensa

57 Pins
·
1y
Goodcarbon Capital (GCC) Brand Identity - Connecting Conscious Business to Real Change - World Brand Design Society
Fellow Studio - - World Brand Design Society / Fellow started developing a central concept of ‘Connected Components’. The south-London studio looked at visual cues from the digital space and used ‘button-style’ graphics to highlight importance. Fellow elected to use gradients to show the parallel between nature’s interconnectivity and the web of transactions that take place at any given time. This approach gives GCC a fresh and unique perspective we don’t often see in the finance space.