Jesse Pitkänen

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Helsinki, Finland  ·  I am Strategist from Helsinki. Currently working at Oy SEK Ab (
Jesse Pitkänen
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Why You Need to Sweat The Small Stuff

The customer experience doesn't end after your customer leaves your business. Meaningful relationships are established through ongoing customer care efforts.

The Sneaky Psychology Of Advertising -- This infographic runs through a list of psychological tricks that advertisers use to get the consumers attention. It illustrates how brands tap your subconscious and the words they use to target a specific audience.

The hardest part of telling your brand story is knowing where to begin. Here is a five-step framework to guide you through the brand storytelling process.

Reinvent your business and rethink your marketing, by embracing your customer's worldview to help you tell a better brand story.

As you stick to your New Year's resolutions this year, keep this memo from David Ogilvy in mind. "Are You The Greatest?"

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