Juhani Pennala
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Vivienne Westwood in front of the Let It Rock boutique with Malcom Mclaren, 1972

"LET IT ROCK" Vivienne Westwood's very first store, which then went by the name of "Let It Rock", opened on London's Kings Road in Today it is known as "World's End", and stocks a selection of one-off pieces along with Vivienne Westwood main collections.

A young Vivienne Westwood in mohair cardigan.

Dame Vivienne Westwood (born Vivienne Isabel Swire on 8 April is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream, at her “Let it Rock” boutique, 1971