The Branding Girl
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    Lettering by The Branding Girl #branding101   Learning About Your Audience  Hey again friend!  So after yesterdays post I figured Id take a step back because I realized a lot of businesses out there might not be fully aware who their customers really are.   Quick tip: 1 Primary customers are the people who are more likely to purchase your product or service. Understand their demographics and psychographics and you are on the way to a great communication with them!  2 Secondary customers are…

    Lettering by The Branding Girl #branding101 Learning About Your Audience Hey again friend! So after yesterdays post I figured Id take a step back because I realized a lot of businesses out there might not be fully aware who their customers really are. Quick tip: 1 Primary customers are the people who are more likely to purchase your product or service. Understand their demographics and psychographics and you are on the way to a great communication with them! 2 Secondary customers are…

    Lettering by The Branding Girl #branding101   Brand Barriers   Hey! Today Im not presenting any work because I cant yet but I still wanted to bring you value.  Lets talk about why your prospects arent buying and how to strategize around it.  One of the most impactful insights you can have in your business is to fully understand why youd prospects arent buying.  Not why YOU think they arent buying but the FACTS. How do you get that information? Surveys polls... its so easy in the digital…

    Lettering by The Branding Girl #branding101 Brand Barriers Hey! Today Im not presenting any work because I cant yet but I still wanted to bring you value. Lets talk about why your prospects arent buying and how to strategize around it. One of the most impactful insights you can have in your business is to fully understand why youd prospects arent buying. Not why YOU think they arent buying but the FACTS. How do you get that information? Surveys polls... its so easy in the digital…

    Lettering by The Branding Girl 5/6 Má Monteiro Wedding Photography  Má is a destination wedding photographer who shoots the essence of the moment.  We believe in brands that stand the test of time and that are able to stand out. We help you (re)create them!   Whats the subject we should talk about?  Hey you! Yes you. We are really glad to have you around. Its important to is to make sure that you are provided value with each post because we believe in sharing.  To do that just last us know…

    Lettering by The Branding Girl 5/6 Má Monteiro Wedding Photography Má is a destination wedding photographer who shoots the essence of the moment. We believe in brands that stand the test of time and that are able to stand out. We help you (re)create them! Whats the subject we should talk about? Hey you! Yes you. We are really glad to have you around. Its important to is to make sure that you are provided value with each post because we believe in sharing. To do that just last us know…

    Lettering by The Branding Girl 3/6 Má Monteiro Wedding Photography  Má is a Brazilian wedding photographer who captures the moments as they are without artificial poses. Her photos have a really natural feeling because they capture the essence of the moment.  In this picture you can see the business cards and the USB stick developed for her brand.   On Branding Strategy Pt 2  Understanding your target audience   Put everything you think you know aside. Who IS your target audience? Not who…

    Lettering by The Branding Girl 3/6 Má Monteiro Wedding Photography Má is a Brazilian wedding photographer who captures the moments as they are without artificial poses. Her photos have a really natural feeling because they capture the essence of the moment. In this picture you can see the business cards and the USB stick developed for her brand. On Branding Strategy Pt 2 Understanding your target audience Put everything you think you know aside. Who IS your target audience? Not who…

    Lettering by The Branding Girl 2/3 Ton sur Ton Casa & Ela  Ton sur Ton is a business located in Rio de Janeiro that sells decor items and jewelry for women. They bring color modernity and sophistication for the homes of Cariocas. More of this project on the website.   On Working ON your business   The word BUSINESS is scary for creatives. I dont know why. You are in the business of making other businesses communicate more effectively by creating visual assets that work.  Its time for you to…

    Lettering by The Branding Girl 2/3 Ton sur Ton Casa & Ela Ton sur Ton is a business located in Rio de Janeiro that sells decor items and jewelry for women. They bring color modernity and sophistication for the homes of Cariocas. More of this project on the website. On Working ON your business The word BUSINESS is scary for creatives. I dont know why. You are in the business of making other businesses communicate more effectively by creating visual assets that work. Its time for you to…

    Lettering by The Branding Girl  Talita Rodrigues Beauty Artist  4/6  Branding   On Beliefs and Values   I watched a Simon Sinek presentation a few years ago on YouTube which I revisited recently from one of the @thefuturisheres blog posts.  When talking about their products or services many businesses make the mistake of focusing on attributes and benefits without really inspiring their audiences.  The best way to achieve this is by focusing on your beliefs and values and tying it to your…

    Lettering by The Branding Girl Talita Rodrigues Beauty Artist 4/6 Branding On Beliefs and Values I watched a Simon Sinek presentation a few years ago on YouTube which I revisited recently from one of the @thefuturisheres blog posts. When talking about their products or services many businesses make the mistake of focusing on attributes and benefits without really inspiring their audiences. The best way to achieve this is by focusing on your beliefs and values and tying it to your…

    Lettering by The Branding Girl FunFit Liikuntakeskus Rebrand    On Communication   Simon Sinek is an amazing communicator and his books are extremely valuable for any business owneror builder.   At the center you have your why. Its how you inspire people what you believe in as a company your values. By communicating this way not only you pass on the benefit of doing business with you you also create passion towards your brand.   Whats your why? . . . . .  #branding #thebrandingirl…

    Lettering by The Branding Girl FunFit Liikuntakeskus Rebrand On Communication Simon Sinek is an amazing communicator and his books are extremely valuable for any business owneror builder. At the center you have your why. Its how you inspire people what you believe in as a company your values. By communicating this way not only you pass on the benefit of doing business with you you also create passion towards your brand. Whats your why? . . . . . #branding #thebrandingirl…

    Lettering by The Branding Girl FunFit Liikuntakeskus  rebrand   On Timelessness of a Logotype   The most iconic logo designs are simple. Simplicity on the logo allows the adjacent designs to be more versatile. A simple logo will look great on big and small sizes.  A great logo is relevant to the business it represents. To make Funfits logo fun but versatile we took advantage of the letterforms to build an unique ligature between key glyphs.  Traditional logos also last longer so for a…

    Lettering by The Branding Girl FunFit Liikuntakeskus rebrand On Timelessness of a Logotype The most iconic logo designs are simple. Simplicity on the logo allows the adjacent designs to be more versatile. A simple logo will look great on big and small sizes. A great logo is relevant to the business it represents. To make Funfits logo fun but versatile we took advantage of the letterforms to build an unique ligature between key glyphs. Traditional logos also last longer so for a…

    Lettering by The Branding Girl Funfit Liikuntakeskus  a relaxed gym for people who are looking to have fun while taking care of their health.   Crafting a brand is: - finding and defining the target market; - realizing the facts about your business; - realizing what features you have to offer and how that is tangible to your customers; - crafting a message that your target market can take away as an objective.   If I asked now what benefit you offer to your customers would you be able to…

    Lettering by The Branding Girl Funfit Liikuntakeskus a relaxed gym for people who are looking to have fun while taking care of their health. Crafting a brand is: - finding and defining the target market; - realizing the facts about your business; - realizing what features you have to offer and how that is tangible to your customers; - crafting a message that your target market can take away as an objective. If I asked now what benefit you offer to your customers would you be able to…

    Lettering by The Branding Girl Poster series 3/3 . ADAPTABLE   Great systems are adaptable. . A series of inspiring posters for designers and creative minds. They will be available for purchase @ thebrandingirl.com/shop tomorrow. . . . . #creativedirector #creativeagency #posterdesign #posterart #appareldesign #artdirector #brandingdesign #brandagency #thebrandingirl #thebrandingirlshop #designinspiration #decorationideas #creative_minimalism #creativepreneur #minimalism #minimalistic…

    Lettering by The Branding Girl Poster series 3/3 . ADAPTABLE Great systems are adaptable. . A series of inspiring posters for designers and creative minds. They will be available for purchase @ thebrandingirl.com/shop tomorrow. . . . . #creativedirector #creativeagency #posterdesign #posterart #appareldesign #artdirector #brandingdesign #brandagency #thebrandingirl #thebrandingirlshop #designinspiration #decorationideas #creative_minimalism #creativepreneur #minimalism #minimalistic…

    Lettering by The Branding Girl Premium Matte Poster series 2/3 . INVISIBLE   Great Design is invisible. . A series of inspiring posters for designers and creative minds. They will be available for purchase in 2 days . . . . #creativedirector #creativeagency #posterdesign #posterart #appareldesign #artdirector #brandingdesign #brandagency #thebrandingirl #thebrandingirlshop #designinspiration #decorationideas #creative_minimalism #creativepreneur #minimalism #minimalistic #minimaldesign…

    Lettering by The Branding Girl Premium Matte Poster series 2/3 . INVISIBLE Great Design is invisible. . A series of inspiring posters for designers and creative minds. They will be available for purchase in 2 days . . . . #creativedirector #creativeagency #posterdesign #posterart #appareldesign #artdirector #brandingdesign #brandagency #thebrandingirl #thebrandingirlshop #designinspiration #decorationideas #creative_minimalism #creativepreneur #minimalism #minimalistic #minimaldesign…

    Lettering by The Branding Girl Premium Matte Poster series 1/3 . VISION   Design with a vision . A series of inspiring posters for designers and creative minds. They will be available for purchase in 3 days . . . . #creativedirector #creativeagency #posterdesign #posterart #appareldesign #artdirector #brandingdesign #brandagency #thebrandingirl #thebrandingirlshop #designinspiration #decorationideas #creative_minimalism #creativepreneur #minimalism #minimalistic #minimaldesign #designboom…

    Lettering by The Branding Girl Premium Matte Poster series 1/3 . VISION Design with a vision . A series of inspiring posters for designers and creative minds. They will be available for purchase in 3 days . . . . #creativedirector #creativeagency #posterdesign #posterart #appareldesign #artdirector #brandingdesign #brandagency #thebrandingirl #thebrandingirlshop #designinspiration #decorationideas #creative_minimalism #creativepreneur #minimalism #minimalistic #minimaldesign #designboom…

    Lettering by The Branding Girl Simplicity. . Dont fight it. Dont try using tricks. . A good brand is invisible. You enter in a shop and the experience is so great you spend your time enjoying it.  . The opposite is true too but a negative experience will stand out so much youll run away. . Brand Design is about crafting experiences not just logos or stationery. . . . . .  #thebrandingirl #creativestrategy #branding #branddesign #brandidentity #brandingdesign #stationerydesign #visualidentity…

    Lettering by The Branding Girl Simplicity. . Dont fight it. Dont try using tricks. . A good brand is invisible. You enter in a shop and the experience is so great you spend your time enjoying it. . The opposite is true too but a negative experience will stand out so much youll run away. . Brand Design is about crafting experiences not just logos or stationery. . . . . . #thebrandingirl #creativestrategy #branding #branddesign #brandidentity #brandingdesign #stationerydesign #visualidentity…

    Lettering by The Branding Girl #branding101  Turning Words Into Inspiration  Hey-A! One of the first and most important steps of any creative process not just that of branding is putting thoughts feelings values etc in words on a sheet of paper.  Thats because physically writing these keywords help with visualization. You know when people say ah I dont know how to turn my thoughts into (art)work! Well yeah! You thoughts are messy thats why you cant.  In the branding process these words will…

    Lettering by The Branding Girl #branding101 Turning Words Into Inspiration Hey-A! One of the first and most important steps of any creative process not just that of branding is putting thoughts feelings values etc in words on a sheet of paper. Thats because physically writing these keywords help with visualization. You know when people say ah I dont know how to turn my thoughts into (art)work! Well yeah! You thoughts are messy thats why you cant. In the branding process these words will…

    Lettering by The Branding Girl 6/6 Má Monteiro Wedding Photography  Má is a destination wedding photographer who shoots the essence of the moment.  We believe in brands that stand the test of time and that are able to stand out. We help you (re)create them!  Successful brands are more than just logos. They leave a perception to the customer a good after taste. Má Monteiro manages her brand really well she understands the importance of communication and community.  In this photo I made a…

    Lettering by The Branding Girl 6/6 Má Monteiro Wedding Photography Má is a destination wedding photographer who shoots the essence of the moment. We believe in brands that stand the test of time and that are able to stand out. We help you (re)create them! Successful brands are more than just logos. They leave a perception to the customer a good after taste. Má Monteiro manages her brand really well she understands the importance of communication and community. In this photo I made a…

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