'Failing to Succeed: The Story of India’s First E-Commerce Company' is a book that takes a look at the challenges facing technology start-ups in India, written by Vaitheeswaran K, Board member of Kenscio, a.k.a the “father of e-commerce in India”. http://amzn.to/2tViFkg #Books #Challenges #BooksOnEcommerce #BookOnStartUps

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