Kirsi Y

Kirsi Y

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Empathy Maps

An Empathy Map is a key User Centered Design tool that provides the ability to take off our shoes and get into the users in order to recognize other modes of b…

Introduction to Empathy Maps

Learn what empathy maps are and how to practice being empathetic. Use our free empathy map template together with a step-by-step guide on how to fill it in

Shops around to compare prices.

Shops around to compare prices.

[This is the written form of my presentation What’s Your Problem? Putting Purpose Back into Your Projects] Our story begins in the 1980s at Procter & Gamble, the largest consumer goods co…

This Empathy Map was originally created by Dave Gray (see his book Gamestorming) and is a great collaboration tool to get internal team members, stakeholder and/ or clients to get a deeper understanding of their customers / users.

https://thoughtleadershipzen.blogspot.com/ #ThoughtLeadership The high-quality value proposition design canvas template comes with a video tutorial and an example to help you: Get a clear understanding of your customer jobs, pains, and gains; Get people from different teams working together; Test assumptions about customers and marketing priorities; Rapidly define copywriting and brand messages for campaigns; Make mistakes here, save money in the real world; Create a solid basis for yo...

The high-quality value proposition design canvas template comes with a video tutorial and an example to help you: Get a clear understanding of your customer jobs, pains, and gains; Get people from different teams working together; Test assumptions about c