Serif is a personal project that illustrates the rivalry between Serif and Sans-Serif typefaces. The poster series plays on the cutting of the serif from serif fonts, and the taping of a serif on sans-serif fonts.
I love the idea of combining a script and a slab serif typeface to creative an entirely different font. I've been struggling with a trademark for myself and the initials AA so this gives me some new direction. Editorial+typography / All sizes