Maiju Kukka
More ideas from Maiju
Asiakkaat määrittelevät yrityksen brändiä

Asiakkaat määrittelevät yrityksen brändiä

as we move increasingly to digital voice and digital interactions, and as the use of Artificial Intelligence (AI) grows, brands should embrace AI quickly or risk being left behind. Other risks are noted to include overly focusing on the technology and not paying enough attention to the usefulness of the AI, its content, messaging and tone of voice.

as we move increasingly to digital voice and digital interactions, and as the use of Artificial Intelligence (AI) grows, brands should embrace AI quickly or risk being left behind. Other risks are noted to include overly focusing on the technology and not paying enough attention to the usefulness of the AI, its content, messaging and tone of voice.

The future hope presented by a powerful brand, which can be personalized to each individual, changes current reality as it affects people’s thoughts about the future and future intentions.

The future hope presented by a powerful brand, which can be personalized to each individual, changes current reality as it affects people’s thoughts about the future and future intentions.

Yhteistyö: Costo ja Karhu

Yhteistyö: Costo ja Karhu

IBM’s Watson and other artificial intelligences (AIs) can now mimic the personality of someone long dead or invent new episodes of old sitcoms. How will artificial intelligence impact branding in the future?

IBM’s Watson and other artificial intelligences (AIs) can now mimic the personality of someone long dead or invent new episodes of old sitcoms. How will artificial intelligence impact branding in the future?

1HOW IS YOUR BRAND HELPING OTHER PEOPLE ACHIEVE THEIR GOALS? 6. 2 IS YOUR COMMUNICATION HEART + MIND OPENING? 7. 3 WHAT MEDIUM IS RIGHT FOR YOUR MESSAGE? 8. BUT TOO OFTEN, TIME SPENT IS REVERSE Customer Insight – how can our brand help

1HOW IS YOUR BRAND HELPING OTHER PEOPLE ACHIEVE THEIR GOALS? 6. 2 IS YOUR COMMUNICATION HEART + MIND OPENING? 7. 3 WHAT MEDIUM IS RIGHT FOR YOUR MESSAGE? 8. BUT TOO OFTEN, TIME SPENT IS REVERSE Customer Insight – how can our brand help

It’s the result of an organisation’s behaviour created by the entire community that an organisation relates to. More organisations today understand that all of these people are customers and all create the brand

It’s the result of an organisation’s behaviour created by the entire community that an organisation relates to. More organisations today understand that all of these people are customers and all create the brand

content, new audience dynamic, algorithms

content, new audience dynamic, algorithms

The top brands of the future must create great products and be authentic in understanding benefits and identity those products provide to their users.

The top brands of the future must create great products and be authentic in understanding benefits and identity those products provide to their users.