Negative space in design means that it's what you *don't* see that makes an impression. Here you can see that there is no hair, but the negative space makes you imagine a gorgeous wavy haircut. Very cool salon logo!
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
The chosen font along with the depiction of the heart monitor creates a very successful and effective logo type. One would easily see the heart rate as the letter U and put the rest together, A simple ye successful design.
Brief: is a newly established fashion company by three entrepreneurs specializing in introducing international fashion brands into the Middle East through obtaining their franchising rights. Challenge: Create a minimalistic timeless identity that tra…