Martela history

Martela Oyj
Martela, then called Tehokaluste Oy, was established in 1945. Operations did not begin with production first, as with many competitors. Instead, the company focused on designing products and marketing them to customers. The founders of the company with business degrees were Matti S. Martela, Henrik Virkkunen, Unto Eskola and Jonne Jahnukainen, plus Svante Nurmiranta and interior architect Wladimir Rumjantsew.
23 Pin-lisäykset227 Seuraajat
Western winds were blowing in the furniture industry. Tehokaluste’s offices were located in the 1950s in the centre of Helsinki on Hallituskatu (today Yliopistokatu) street.

Western winds were blowing in the furniture industry. Tehokaluste’s offices were located in the 1950s in the centre of Helsinki on Hallituskatu (today Yliopistokatu) street.

Voitto Haapalainen; Leather abd Steel 'Prisma' Lounge Chair for Tehokaluste Oy, c1970.

Voitto Haapalainen; Leather abd Steel 'Prisma' Lounge Chair for Tehokaluste Oy, c1970.

VOITTO HAAPALAINEN  Prisma chair  Tehokaluste Oy Finland , c. 1970 leather, chrome-plated steel 34.25 w x 35 d x 41 h inches Signed with app...

VOITTO HAAPALAINEN Prisma chair Tehokaluste Oy Finland , c. 1970 leather, chrome-plated steel 34.25 w x 35 d x 41 h inches Signed with app...

Kilta chair design Olli Mannermaa (1955) - on the 1960s at the Milan Design Week

Kilta chair design Olli Mannermaa (1955) - on the 1960s at the Milan Design Week

Kilta chair design Olli Mannermaa (1955) - on the 1960s at the Milan Design Week

Kilta chair design Olli Mannermaa (1955) - on the 1960s at the Milan Design Week

Close to sculpture. Voitto Haapalainen’s Prisma recliner introduced a collection with strong lines and edges to compete with all the other series with rounded and soft lines. In its own way, Prisma provided a kind of contrast to Yrjö Kukkapuro’s Carousel chair. For Tehokaluste, Prisma was an impressive series that was photographed a lot, and Haapalainen had to make several adaptions of the series to meet the demands of individual customers. (In the 1970s)

Close to sculpture. Voitto Haapalainen’s Prisma recliner introduced a collection with strong lines and edges to compete with all the other series with rounded and soft lines. In its own way, Prisma provided a kind of contrast to Yrjö Kukkapuro’s Carousel chair. For Tehokaluste, Prisma was an impressive series that was photographed a lot, and Haapalainen had to make several adaptions of the series to meet the demands of individual customers. (In the 1970s)

The design of Olli Mannermaa’s Tukituoli supportive chair was emphasised in the 1955 brochure. The stylish drawings were signed by Alemka.

The design of Olli Mannermaa’s Tukituoli supportive chair was emphasised in the 1955 brochure. The stylish drawings were signed by Alemka.

Tehokaluste (Martela) presented its first open office model at the Finnish Design Center back in 1966. This was still based on standard furniture used in “cubicle offices”, with sound-absorbing partitions and flower arrangements. The idea of the open office required some getting used to at first; jokes were made about them, and it was feared that office workers would lose their privacy.

Tehokaluste (Martela) presented its first open office model at the Finnish Design Center back in 1966. This was still based on standard furniture used in “cubicle offices”, with sound-absorbing partitions and flower arrangements. The idea of the open office required some getting used to at first; jokes were made about them, and it was feared that office workers would lose their privacy.

Young secretaries were employed to market Tehka chairs, the same ones they used at work. Increasing attention was paid to existing hierarchies within the workplace when designing offices. Finland became a pioneer in the emancipation of women. Modern offices were open and comfortable environments in which more relaxed attire was gradually accepted. Company directors still kept to themselves in their own offices, however, protected by traffic lights on the door. (In the 1960s)

Young secretaries were employed to market Tehka chairs, the same ones they used at work. Increasing attention was paid to existing hierarchies within the workplace when designing offices. Finland became a pioneer in the emancipation of women. Modern offices were open and comfortable environments in which more relaxed attire was gradually accepted. Company directors still kept to themselves in their own offices, however, protected by traffic lights on the door. (In the 1960s)

Martela collection from the late 1940s (at the time the company name was Tehokaluste).

Martela collection from the late 1940s (at the time the company name was Tehokaluste).

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