Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.
This is an interesting design on how to properly use Indesign. As a freshman and somewhat rookie designer, it's cool to see how to properly use Indesign. I like how the artist stuck with a design and used the same theme throughout.
Topman >> sent 5/2010 >> Topman: Justin are we breaking up? >> This email showed that not only was Topman paying attention to me, but they cared whether they were clogging up my inbox. To avoid hurting their brand reputation and sender reputation, they weren’t afraid to say goodbye and to provide four unsubscribe links in this email! —Justin Crouch, Associate Design Consultant, ExactTarget