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⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
⛰︎ Branding Field Guide - Vol 6 ⛰︎ Brand Messaging Guide! Your brand messaging is how you communicate your brands value, personality and promise to the world! It’s not just words but the feelings you are trying to evoke ☻ In this Field Guide you’ll learn ➪ What is brand messaging? ➪ Where to use it! ➪ It’s not actually about you ➪ 4 pillars of brand messaging ➪ Writing your messaging ➪ Being prepared ➪ Staying consistent ⛰︎ SAVE for later - Refer back to this guide when writing cap...
☻ Pick my next passion project ✌︎ This moodboard was originally created for a client, but since it wasn’t the right fit for them, I’m turning it into a passion project—and I want you to decide the direction! Meet the four fictional clients ➪ ⛰︎ Little Forest Camp A cozy, family-friendly campground! ⛰︎ The Wild Patch A community gardening club for green thumbs ⛰︎ Club Creative A fun, hands-on art space for kids to explore their creativity. ⛰︎ The Whimsy Press A children’s publishin...
The anatomy of a (killer) brand! ☻ To clear it up, branding isn’t just your logo! BUT your logo is definitely a part of it. Branding goes much deeper—it’s the feeling people get when they interact with your business. It’s the trust you build and the story you tell through every touchpoint. ⛰︎ Vision The bigger picture and why behind your business. ⛰︎ Voice The tone and language you use to connect with your audience. ⛰︎ Value What you stand for and how you make your customers’ lives better...