Online Marketing

285 Pins
 4y
Collection by
an arrow pointing upward with the words 10 resolutions every marketer should make for 2020
10 Resolutions Every Marketer Should Make for 2020
Not sure which approaches you should consider embracing to make your marketing efforts more efficient and effective in the year ahead? To help, we’ve pulled together this list of 10 resolutions that every marketer should consider making in 2020 to have a more productive and prosperous year!
a man with an american flag on his chest and the words 10 american brands that get patriotic marketing
10 American Brands That Get Patriotic Marketing
Tapping into the pride Americans feel for their country is a powerful way for marketers to connect with consumers—especially around July 4th. However, it can be hard to create compelling campaigns that go beyond the generic and feel authentic. Check out our newest article to see 10 stellar campaigns that do a great job of showcasing patriotism. 🇺🇸
the cover of four questions you should ask your digital marketing partner
4 Questions You Should Ask Your Digital Marketing Partners
The pace of change in digital marketing is aggressive and you need to have partners who are just as aggressive in helping your brand keep up. So how can you assess whether you and your agency are on the same page? Continue reading to uncover four questions you should regularly ask in order to evaluate your digital marketing partners.
the need for speed why site performance matters so much
The Need for Speed: Why Site Performance Matters So Much
Are the pages on your brand's website loading quickly enough? While site speed may seem like a minor technical issue, it is in fact something that has a huge impact on everything, from visitor retention to search performance. So, what speed should marketers be aiming for? Which steps should be taken to improve performance? Read on to learn what every marketer should know about site speed.
a woman's profile with the words, the digital habitts of us hispanics what brands need to know
The Digital Habits of US Hispanics: What Brands Need to Know
It’s no secret that the US Hispanic market is increasingly vital to brands. However, many businesses remain unsure of exactly how to target this group, especially via online channels. So, how do the digital habits of US Hispanics differ — or not differ — from those of other groups? Continue reading to uncover five key insights that every brand looking to target US Hispanics should be aware of.
a black and brown cover with the words 9 resolutions every marketer should make for 2019
9 Resolutions Every Marketer Should Make for 2019
As we head into the new year it’s time to make some resolutions. So, which approaches should you embrace to make your marketing efforts more effective? Continue reading to explore nine resolutions we believe every marketer should consider making in 2019.
a person holding a cell phone with the text 5 things marketers should give thanks for
5 Things Marketers Should Give Thanks For
‘Tis the season to reflect and express gratitude. So, what should marketers be thankful for? Check out our latest blog to examine a list of tactics, trends, and evolutions that have positively impacted marketers this year!
a woman's lips with the words, 10 frighfully good halloween marketing campaign
10 Frightfully Good Halloween Marketing Campaigns | MDG Solutions
Do you need some fang-tastic inspiration for your Halloween marketing? If you’d like to step up your Halloween-themed efforts this year, check out these 10 un-boo-lievably good recent campaigns from marketers.
a person pushing a shopping cart with the text online - to - offline measurement top trend and challenges
Online-to-Offline Measurement: Top Trends and Challenges | MDG Solutions
Do online ads drive offline purchases and visits? As digital channels continue to rise in popularity, marketers are still seeking an answer to this question. To learn more about the crucial role of online ads in offline actions, check out MDG’s new article!
a red poster with the words 7 tactics every digital marketer should learn to love in 2013
7 Tactics Every Digital Marketer Should Learn to Love in 2018 | MDG Solutions
Love, flowers, and—marketing tactics? You’re probably not thinking about your digital marketing strategy on Valentine’s Day, but take a look at MDG’s new article to discover the seven key tactics that you should learn to love this year!
the media and device habitts of americans in 2017 cover image shows three people standing against a brick wall
The Media Habits of Americans in 2017: Internet, TV, Radio, and Print Trends | MDG Solutions
With the rise of the Internet, Americans are spending more time behind screens than ever before, consuming text, video, and audio in different ways and mixes. However, while this broad shift is impossible to miss, the details are often difficult to discern.
a woman with her hands on her head and the words 10 big marketing falls from 2017 and what you can learn from each
10 Big Marketing Fails from 2017 (And What Brands Can Learn from Each) | MDG Solutions
This year there were a number of epic marketing fails. Some occurred because of bad strategy, some because of bad execution, and some because of a combination of the two. All hold valuable lessons for brands.
Today, brands can no longer buy into the idea that the customer experience doesn’t matter to their business. That’s because it’s become more important than ever and, unfortunately, brands don’t always deliver the kind of customer service and experience that consumers really want. Customer Experience, Customer, Business, Deliver, Service, Experience
Why Brands Will Lose Customers Without Creating a Winning Experience [Infographic] | MDG Solutions
Today, brands can no longer buy into the idea that the customer experience doesn’t matter to their business. That’s because it’s become more important than ever and, unfortunately, brands don’t always deliver the kind of customer service and experience that consumers really want.
the tech habitts of seniors 5 things digital marketers need to know cover image
The Tech Habits of Seniors: 5 Things Digital Marketers Need to Know | MDG Solutions
When it comes to technology, younger generations seem to get all the love. After all, marketers are well versed in the behaviors of Millennials and Generation Z; there’s a constant stream of coverage on their ever-evolving digital habits. But what about older Americans?
a dart hitting in the center of a target with text that reads 4 ways to use digital data to better target ad campaign
4 Ways to Use Digital Data to Better Target Ad Campaigns | MDG Solutions
Data has clearly driven the shift in digital marketing, but some marketers are still unsure about how to properly use this insight for smarter targeting.
a woman looking at her cell phone with money coming out of it and the text, a 6 - step plan for making your reward programs program more social
A 6-Step Plan for Making Your Rewards Program More Social | MDG Solutions
Loyalty programs and social media are each incredibly effective channels for business. Both allow brands to strengthen customer relationships and achieve important goals in a highly efficient, targeted way. But how do you connect the two?
two laptops sitting on top of a wooden table next to each other with the words why today's media planners have higher ratings than any algothm
Why Today’s Media Planners Have Higher Ratings Than Any Algorithm | MDG Solutions
We all remember the days when media planners rated the respect of every agency. But today, the widespread popularity of algorithms has ushered in the programmatic age and completely redefined when, where, and how online ads are placed.
a woman running with the words 5 ways to really improve your real - time marketing
5 Ways to Really Improve Your Real-Time Marketing | MDG Solutions
5 Ways to Really Improve Your Real-Time Marketing -- It’s time for brands to get real about real-time marketing. Companies can no longer afford to wait weeks to react to breaking news or feature the same trend in ads for months. Thanks to the internet, it’s now possible to gain immediate access to anything at any time.
a woman holding a coffee cup and looking at her cell phone with the caption are women influenced by influence marketing?
Are Women Influenced by Influencer Marketing? | MDG Solutions
Are Women Influenced by Influencer Marketing? -- Today, the word has spread that influencer marketing can be a very effective and efficient way for brands to reach consumers. But does this word-of-mouth marketing speak to the needs of women?
4 Ways Artificial Intelligence Will Update Search and SEO -- Have you been searching for the biggest trends in SEO and search marketing? Then you’ve surely heard about the arrival of artificial intelligence (AI) in SEO and search, but you may not know just how to handle this new digital direction. Luckily, industry experts can help you. Next Web, Handle, Searching, Heard, Update
4 Ways Artificial Intelligence Will Update Search and SEO | MDG Solutions
4 Ways Artificial Intelligence Will Update Search and SEO -- Have you been searching for the biggest trends in SEO and search marketing? Then you’ve surely heard about the arrival of artificial intelligence (AI) in SEO and search, but you may not know just how to handle this new digital direction. Luckily, industry experts can help you.
two women are standing in front of a red background with the words b2b marketing trend that mean business in 2017
6 B2B Marketing Trends That Mean Business in 2017 | MDG Solutions
6 B2B Marketing Trends That Mean Business in 2017 -- It’s time for B2B marketers to take care of business and finalize their marketing strategies for 2017. There are currently some major issues that need to be addressed, so many B2B marketers are looking to the trends of the times to understand which tools, tactics, and topics will matter in 2017 to know just how to make the most of their marketing efforts.
an email envelope with the text 7 ways to make your email marketing deliver results in 2017?
7 Ways to Make Your Email Marketing Deliver Results in 2017 | MDG Solutions
7 Ways to Make Your Email Marketing Deliver Results in 2017 -- At a time when hot new marketing tactics seem to appear every day, it can be surprising to learn that good, old-fashioned email actually rates higher for conversions and ROI than these new techniques. Even though it’s one of the earliest marketing methods and some claimed it was outdated for our advanced digital times, email marketing has stood strong and is now considered to be the most powerful way to deliver the right message, to
a red poster with the words last word on chatbots changing google and microsoft search
Heard How Chatbots Are Changing Google and Microsoft Search? | MDG Solutions
Heard How Chatbots Are Changing Google and Microsoft Search? -- The talk in marketing is about how Google and Microsoft are changing online search through messaging technology like chatbots and apps for both mobile and desktop. Today, chatbots in particular are becoming a popular way for consumers to get information and answers based on their chatbot queries directly to a brand or retailer.
a hand holding a cell phone with the text connect to the best digital marketing trend
Connect to the Best 2017 Digital Marketing Trends | MDG Solutions
Connect to the Best 2017 Digital Marketing Trends -- The rapidly changing nature of digital marketing has marketers always searching for the latest online trends. This constant evolution will continue next year and offer new digital directions and online opportunities for marketers to explore.
a red poster with the words 10 credit union marketing trends that will boot your member engagement
10 Credit Union Marketing Tactics That Will Boost Member Engagement | MDG Solutions
10 Credit Union Marketing Tactics That Will Boost Member Engagement -- How can you increase member engagement with your credit union? Which marketing tactics will significantly boost awareness of your organization and interest in your products/services?
a red poster with the words how much news reve will come from native advertising by 2013?
How Much News Revenue Will Come from Native Advertising by 2018? | MDG Solutions
How Much News Revenue Will Come from Native Advertising by 2018? -- Breaking news: native advertising will generate 25% of news media revenue by 2018. This shocking statistic was revealed in a recent study of news media companies by the International News Media Association (INMA) and the Native Advertising Institute (NAI).
a pug dog sitting at a table with its head in his hands and the words, why 2017 will be full of supplies for marketers?
Why 2017 Will Be Full of Surprises for Marketers | MDG Solutions
Why 2017 Will Be Full of Surprises for Marketers -- With 2017 fast approaching, marketers are focused on what will be the new, novel, and next big trends in marketing. Luckily, HubSpot’s recent INBOUND 2016 marketing event featured ideas, insights, and inspiration from major marketing influencers about what to expect in the coming year.
the 20 digital marketing influences worth following
The 20 Digital Marketing Influencers Worth Following | MDG Solutions
The 20 Digital Marketing Influencers Worth Following -- If you engage in any form of digital marketing, then you’ve most likely heard of, and probably follow, the top digital marketing influencers on the web today. The leading online voices have a huge online presence that’s only surpassed by their massive influence and digital marketer following.
a red ball with the words you need a mix of statistics and creative to make your marketing click
Why You Need a Mix of Analytics and Creative to Make Your Marketing Click | MDG Solutions
Why You Need a Mix of Analytics and Creative to Make Your Marketing Click -- When analyzing what works well in marketing, analytics tops the list because it’s part of every aspect of business. Analytics makes it much easier for marketers to understand, anticipate, and shape the customer’s brand experience.
a man holding a cell phone in his hand with the text why online retailer are buying into brick and mortar stores
Why Online Retailers Are Buying Into Brick-and-Mortar Stores | MDG Solutions
Why Online Retailers Are Buying Into Brick-and-Mortar Stores -- Online shopping has had consumers buzzing for many years, but sometimes there’s nothing better than browsing through a brick-and-mortar store. Rather than cause a retail rivalry, the popularity of online shopping is now leading more brands to open up new brick-and-mortar stores.
a woman sitting on top of a couch in front of a man wearing virtual glasses
5 Virtual Reality Marketing Campaigns That Got a Really Big Response | MDG Solutions
5 Virtual Reality Marketing Campaigns That Got a Really Big Response -- In recent years, marketers have gotten really serious about virtual reality (VR) and set their sights on using it in their marketing campaigns. With estimates of virtual reality soon becoming a billion dollar industry, marketers have started exploring opportunities to leverage VR technology to market to consumers and to stimulate engagement.
a man standing in front of red doors with the words 6 key digital marketing trends to budget for in 2017
6 Key Digital Marketing Trends to Budget for in 2017 | MDG Solutions
6 Key Digital Marketing Trends to Budget for in 2017 -- As you plan for 2017, which digital trends should you budgeting for? What approaches will help make your marketing efforts more engaging and effective? Deciding on what to concentrate on is no easy feat. After all, there are now seemingly endless digital channels and tactics available for marketers to invest in, including traditional platforms and emerging technologies.
a man holding up a box with the words last word on chatbots changing google and microsoft search
Digital Marketing Delivered Some Unexpected Results in 2016 | MDG Solutions
Digital Marketing Delivered Some Unexpected Results in 2016 -- At the beginning of every year, marketing experts forecast the trends that will define and dominate the industry throughout the coming year. In 2016, some of their predictions became realities, such as the ubiquity of mobile and the rise of virtual reality (VR).
a red background with an arrow pointing up to the right and two arrows in the middle
Will It Be Better to Use Inbound or Outbound Marketing in 2017? | MDG Solutions
Will It Be Better to Use Inbound or Outbound Marketing in 2017? -- In recent years, the terms inbound marketing and outbound marketing have generated lots of buzz in terms of which practice is better for business. Before a direction can be selected, marketers must have a firm understanding of how each method works to see whether it will work for their goals and campaigns.
Do You Know the 7 Factors That Will Matter in Marketing in 2017? -- The marketing landscape is always changing, which makes it a challenge for marketers to keep up with the lay of the land. With 2017 fast approaching and marketers creating their strategies, it’s more important than ever to know which trends and tactics will be the most effective in the new year. Challenges, Factors, Strategies
Do You Know the 7 Factors That Will Matter in Marketing in 2017? | MDG Solutions
Do You Know the 7 Factors That Will Matter in Marketing in 2017? -- The marketing landscape is always changing, which makes it a challenge for marketers to keep up with the lay of the land. With 2017 fast approaching and marketers creating their strategies, it’s more important than ever to know which trends and tactics will be the most effective in the new year.
a man standing in the middle of a pile of paper with text that reads top 2016 marketing chart you can't afield to ignore
Top 2016 Marketing Charts You Can’t Afford to Ignore | MDG Solutions
Top 2016 Marketing Charts You Can’t Afford to Ignore -- Marketing is a numbers game and you can always count on statistics to show the potential for marketing success. And as content becomes more visual, charts are providing a scannable view of the data that makes a difference.
What Defined 2016’s Digital Political Strategies? -- Politics has always been a numbers game, but now the numbers that matter most in digital political strategies are actually the number of years in a person’s age. While party affiliation used to be a top factor in political advertising, that’s now been trumped by age. Political Strategy, Political Ads, Political Advertising, Matter, Defined
What Defined 2016’s Digital Political Strategies? | MDG Solutions
What Defined 2016’s Digital Political Strategies? -- Politics has always been a numbers game, but now the numbers that matter most in digital political strategies are actually the number of years in a person’s age. While party affiliation used to be a top factor in political advertising, that’s now been trumped by age.
Cyber Monday Rings Up Record Holiday Sales -- The Thanksgiving weekend gave stores a lot of shopping to be thankful for, especially Cyber Monday, which surpassed all sales expectations. Cyber Monday is known as the biggest day of the year for Internet shopping and this year was no exception, with online sales hitting a record high of $3.39 billion as online shoppers searched for special deals. Thanksgiving, Rings, Special Deals, Cyber Monday, Holiday Sales, Online Sales, Days Of The Year, Shopping
Cyber Monday Rings Up Record Holiday Sales | MDG Solutions
Cyber Monday Rings Up Record Holiday Sales -- The Thanksgiving weekend gave stores a lot of shopping to be thankful for, especially Cyber Monday, which surpassed all sales expectations. Cyber Monday is known as the biggest day of the year for Internet shopping and this year was no exception, with online sales hitting a record high of $3.39 billion as online shoppers searched for special deals.
a man sitting at a table with a cup and saucer in front of him
Why B2B Companies Must Offer a B2C E-Commerce Experience to Succeed | MDG Solutions
Why B2B Companies Must Offer a B2C E-Commerce Experience to Succeed -- B2B e-commerce has become big business for companies that target business professionals. In fact, by the end of 2016, B2B e-commerce in the U.S. is expected to reach $855 billion.
the cover of 5 must - know holiday marketing trends for brands, with red buildings in the background
5 Must-Know Holiday Marketing Trends for Brands | MDG Solutions
5 Must-Know Holiday Marketing Trends for Brands -- Get ready marketers: winter is coming. The holiday season is quickly approaching, and with it will come the annual flood of themed products, messaging, sales, and content from brands.
Political Campaigns Win Relevance with Digital Marketing -- Today, digital marketing strategies are earning high approval ratings from political parties, PACs, and other political organizations for their huge potential to sway voters with relevant, targeted messages about candidates, campaigns, and causes. Digital political advertising and data-driven strategies are enabling campaigns to personalize, scale, and strengthen every part of their platform. Data Driven, Politics, Today
Political Campaigns Win Relevance with Digital Marketing | MDG Solutions
Political Campaigns Win Relevance with Digital Marketing -- Today, digital marketing strategies are earning high approval ratings from political parties, PACs, and other political organizations for their huge potential to sway voters with relevant, targeted messages about candidates, campaigns, and causes. Digital political advertising and data-driven strategies are enabling campaigns to personalize, scale, and strengthen every part of their platform.
a woman looking at her tablet with the caption where are retail sellers investing their digital marketing dollars this year?
Where Are Retailers Investing Their Digital Marketing Dollars This Year? | MDG Solutions
Where Are Retailers Investing Their Digital Marketing Dollars This Year? -- Digital marketing is earning the focus of retail marketers this year, with many more open to spending on online opportunities. These were the recent findings of the annual State of Retailing Online 2016: Marketing and Merchandising report from the National Retail Federation and Forrester.
two people talking to each other in front of a red background with the words 4 podcast advertising tips shared by the pros
4 Podcast Advertising Tips Shared by the Pros | MDG Solutions
4 Podcast Advertising Tips Shared by the Pros -- Podcasts are trending with consumers, so brands need to know how to broadcast podcast ads that command the listener’s attention and drive them to act. Brands considering podcast advertising need to understand the right way to communicate their message with the unique type of audience that tunes into these digital broadcasts.
an envelope with the words how brands and marketers can make email deliver more revenue
How Brands Can Make Email Marketing Deliver More Revenue | MDG Solutions
How Brands Can Make Email Marketing Deliver More Revenue -- Research has repeatedly shown that email delivers greater results than any other marketing channel, but now savvy marketers and brands are using it open up new revenue streams. Email has proven to be a gold mine for sales and success, with Marketing Sherpa reporting that 72% of people prefer receiving promotional content through email, versus the mere 17% who favor getting it via social media.
an image of the back side of a yellow and blue computer screen with text on it
Expert Tips for Receiving Better Email Deliverability Rates [Infographic] | MDG Solutions
Expert Tips for Receiving Better Email Deliverability Rates [Infographic] -- Research shows that email delivers a stunning ROI of 4300%, which is much higher than any other marketing tactic, including SEO and social media. But, unfortunately, data also reveals that only 79% of commercial emails actually end up in the inbox.
How Digital is Translating Hispanic Culture in the U.S. -- With the increase in the Hispanic population in the U.S., many marketing experts are talking about the speed of Hispanic acculturation, which is how quickly and easily a culture adopts the behaviors of its new surrounding culture. While some say that Latin Americans are embracing U.S. cultural customs faster than ever, the industry shows that Hispanic media is thriving and keeping the culture distinct from the general U.S. market.
How Digital is Translating Hispanic Culture in the U.S. | MDG Solutions
How Digital is Translating Hispanic Culture in the U.S. -- With the increase in the Hispanic population in the U.S., many marketing experts are talking about the speed of Hispanic acculturation, which is how quickly and easily a culture adopts the behaviors of its new surrounding culture. While some say that Latin Americans are embracing U.S. cultural customs faster than ever, the industry shows that Hispanic media is thriving and keeping the culture distinct from the general U.S. market.
an open book with the title 5 modern - day myths about digital marketing
5 Modern-Day Myths About Digital Marketing | MDG Solutions
5 Modern-Day Myths About Digital Marketing --
a woman is walking down the street with her hand in her pocket and text that reads are brands snapping up snapchat's full potential
Are Brands Snapping Up Snapchat’s Full Marketing Potential? | MDG Solutions
Are Brands Snapping Up Snapchat’s Full Marketing Potential? -- How brands appear to be using the disappearing-message app Snapchat was the focus of recent research that revealed many shocking surprises. The analysis was conducted by L2 researchers based on an Adweek.com review of how brands are using Snapchat compared to its photo-sharing rival Instagram.
Barbie Plays to Fans with @BarbieStyle Instagram Account   -- Many people think Barbie is just a fashionable figure for little girls, so who would have figured that Barbie would grow up to be a social media sensation with her own @BarbieStyle Instagram account? No, we’re not toying with your emotions. Barbie has become a paid fashion blogger and major social media influencer. Barbie, Play, Fan, Plays, Girls, Social Media Influencer
Barbie Plays to Fans with @BarbieStyle Instagram Account | MDG Solutions
Barbie Plays to Fans with @BarbieStyle Instagram Account -- Many people think Barbie is just a fashionable figure for little girls, so who would have figured that Barbie would grow up to be a social media sensation with her own @BarbieStyle Instagram account? No, we’re not toying with your emotions. Barbie has become a paid fashion blogger and major social media influencer.
a woman holding a bow and arrow in her hand with the words 5 strategy to make your
5 Strategies to Make Your Remarketing Provide Many Returns | MDG Solutions
5 Strategies to Make Your Remarketing Provide Many Returns -- Most marketers have mastered marketing, but have they learned how to leverage remarketing? It’s considered to be one of the most effective advertising strategies available today.