It is well known the AXE EFFECT. The advertisement campaigns always emphasise how irresistible a man becomes by using AXE deodorant. We found another AXE advertisement, they make use of the exits signs which guide us into safety.
Now beach towels come with body hair! Thousands of those towels were put in public spaces all over Germany. It's creative, provocative, little bit risky and it sure is funny Do you like this Gillette campaign?