YOU SHOULD KNOW ABOUT THIS
Music videos that you should see.
Woodkid -"Run Boy Run". By now, everyone's seen the Woodkid-video that first used similar images of warriors in super slow motion. The new video continues with the theme, this time with an apparent inspiration from Sendak's childrens novel Where The Wild Things Are. Directed by the artist himself, Yoann Lemoine a.k.a. Woodkid. Let the wild rumpus begin!
Inna - "Wow". The opening sequence at the beach is really pointless and stupid, but after that the video suddenly morphs into something WAY better looking. In fact, this might have the best production design in a video since what, Gwen Stefani's Rich Girl? The visuals work and the miniature house set is wicked. The Mad Hatter is a bit of a copy of Depp, but i'll forgive it, just this once. Directed by photographer Edward Aninaru as his debut video.
Alexander Ebert - "Truth". Alex used to be the lead singer of Ima Robot and Edward Sharpe and the Magnetic Zeros but now he's gone solo and last year released his debut solo album, titled simply Alexander. I saw the video for the first time when Snoop Dogg (yes.) spinned it at his special VJ-stint at Chill.com. It's captivating. In the video Ebert plays Patrick Petitjean, the rugged male model basically know for his beard. Or maybe he's playing Tony Ward. Who can tell them apart. The stunning video however is directed by Tao Ruspoli.
LCTRISC - "Sunbird". The latest single from the swedish pop duo LCTRISC (elektrisk) aka Adam Jonson and Oskar Linnaeus. Apocalyptic worlds are pretty hot right now in the music video world (Foster the People's Helena Beat, Arcade Fire's The Suburbs) so here's yet another one. It has a really depressing ending. Directed by Johan Stolpe.
Bon Iver - "Holocene". A little boy, probably the son of two crew members on board Enterprise, uses the ships technology to experience magical freedom inside of a Sigur Rós -video. He's also an expert at skipping stones so he'll make a great science officer some da... wait, what? Oh, it's Holocene and not Holodeck? Damn. My bad. Directed by NABIL, who is pretty good at what he does.
Gemini - "Graduation". Thomas Slinger is a 21 year old producer from the UK. Despite his age, he's already crafted remixes for artists like Kelis & Diddy Dirty Money. This is his debut video and the single release from the 2nd EP. Seems like an interesting chap. Definitely someone to keep an eye on.
Tom Vek - "Aroused". Secondhand smoke might kill even you as you watch this pro-smoking(?) video. Or you might get a stiffy, who knows. Tom Vek is British and hasn't been in the music scene for a while. His debut album came out in 2005, and this is the 2nd single from the follow-up disc Leisure Seizure. An album that took 6 years to make. He sure took his time. Directed by Saam Farahmand, who probably works for Marlboro.
Kid Cudi - "No One Believes Me". Kid Cudi goes dark in this gloomy theme song for "Fright Night", the horror-comedy remake of the 80's classic film. The slowly dragging pace and moaning performance is an interesting step for Cudi who is still mostly know for his more pop-ish, up-tempo tunes. Directed by Craig Gillespie, who also helmed the motion picture.
Foster The People - "Helena Beat". The Lost Boys from Neverland are now in post-apocalyptic California! Rufio has probably been beaten to death and it's pure anarchy among the kids. At least that's my interpretation of the video's pretty neat concept. Got to give kudos to the costume designer as the wardrobe of those little rascals is just awesome. I also love the fact that someone actually hits the singer in the face (accidentaly i'd presume) and that the shot has been kept in the video. And the song itself? Well, i forgot to listen. Probably pretty good as it's from the L.A. -based indie poppers. Directed by Ace Norton.
Example - "Stay Awake". I fucking love Example's previous album "Won't Go Quietly", so it shouldn't come off as a big suprise that i'm a fan of his third disc too. This is the second single from it and it's about drugs. It also happens to be produced by the British dubstep-duo Nero, which is a pretty awesome collaboration. The video... well, it kinda sucks as it's essentially dozens of different concepts mashed-up together. They should've just decided what look to use and run with it. Plus... David LaChapelle just sued Rihanna for stealing the visual look of her S&M -video from his photographs. I wonder if Brit photographer and VOGUE staple Tim Walker would have a similar case with this one over the festival scenes. Directed by Adam Powell, who also helmed Example's previous video for "Changed The Way You Kiss Me".
Medina - "For altid". Her english-language song "You & I" was a big hit few years ago and now this Scandinavian songstress is back. My danish is a bit rusty so i have no idea what she's singing about, but this is still a pretty stellar single from the new album. It also sounds like something Melanie C could have done 10 years ago. She was ahead of her time.
Joe Jonas - "See No More". Joe, the middle brother of the disney-pop trio The Jonas Brothers, begun his own solo career last year and See No More was the first single. And it's a damn good one. The video itself is your standard tale of a feud between two supernaturally powered ex-lovers. Joe being the man-witch with telekinetic pyro-powers torches their love nest while her witch-ex does a shamanic rain dance outside to no avail. Burn that house to the ground Joe!