Big Data and Business Intelligence
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Big Data is a gold mine of data and if the analytics are applied correctly, it has the potential to change the course of any industry. While most industries have plunged themselves into the ocean of Big Data, industries like hospitality have so far shied away. An industry that is largely unorganized and relies purely on traditional customer feedback can transform to become an organized sector and maximize profits by applying Big Data’s analytical insights.
The changing digital landscape and the ever-evolving consumer preferences have led to differentiation in service offerings in the hospitality industry, which are focused towards improving the customers’ quality of life. To keep up with the customer expectations, the hospitality industry has to rely heavily on Big Data, which is no longer a futuristic technology trend, but a reality that helps you grow into a profitable business.
The hotel and hospitality sector caters to millions of travellers every day, and each one of them checks in with their own set of expectations. Meeting those expectations is the key to getting people to return, and increasingly hotel and leisure operators are turning to advanced analytics solutions for clues [...]
Google's Big Data Mine - Stephen Cobb, Security Evangelist for ESET took a look at the latest Google privacy changes and released this infographic which gives a snapshot view of the different “pools” of data that Google could potentially access in order to build a picture of you and your interests as you use different Google services.