The song "Is this the way to Amarillo?" immortalized this town in the Texan Panhandle now more famous for its meatpacking facilities. While also home to some high-tech industries Amarillo largely kept the appearance of a frontier town. Our model AMARILLO takes the rugged frontier look and translates it into a modern-day timepiece: the intricately designed case with its two-tone colour scheme and the eight srews is topped by an angled and domed sapphire crystal protecting the dial.