We wanted to explore this non-purposefulness and design a digital prototype that does nothing. No clicking, no interaction, no efficiency. It just is and you can stare at it. We are expecting to see more digital products that have purposefully limited functionality so that people can be more atentive and focus on the task at hand. An interesting trend to follow, that will surely bring advantage to companies that have a clear vision of their core product and positioning. Slow digital?
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