Paula Häiväoja (1929-2011), was a Finnish jewelry and fashion designer. During 1957, she designed typically 50's simple silver and onyx rings for Kaunis Koru. Later, with Kalevala Jewelry she conquered total creative freedom, becoming also the brand's head designer from 1963-1968. Häiväoja became a pioneer in design jewelry, known for her ultra-modern avant-garde silver pieces. "I had complete freedom to fulfill my ideas and beliefs in those exciting years at Kalevela Koru."-Paula Häiväoja.
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