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Paula Häiväoja

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Paula Häiväoja (1929-2011), was a Finnish jewelry and fashion designer. During 1957, she designed typically 50's simple silver and onyx rings for Kaunis Koru. Later, with Kalevala Jewelry she conquered total creative freedom, becoming also the brand's head designer from 1963-1968. Häiväoja became a pioneer in design jewelry, known for her ultra-modern avant-garde silver pieces. "I had complete freedom to fulfill my ideas and beliefs in those exciting years at Kalevela Koru."-Paula Häiväoja.
Paula Häiväoja for Kalevala Jewelry ~Precious metal, rock crystal necklace, 1964. | Phillips.com

Paula Häiväoja for Kalevala Jewelry ~Precious metal, rock crystal necklace, 1964. | Phillips.com

Paula Häiväoja for Kaunis Koru Oy ~Silver Brooch and Bracelet, 1973. | Bukowskis.com

Paula Häiväoja for Kaunis Koru Oy ~Silver Brooch and Bracelet, 1973. | Bukowskis.com

Paula Häiväoja for Kaunis Koru, vintage modernist 14k gold cuff with a front fringe drop accented with square-cut greenish-blue tourmalines, 1975. #Finland | Lisa Cliff Collection / 1stdibs.com

Paula Häiväoja for Kaunis Koru Tourmaline Gold Suite

Paula Häiväoja for Kaunis Koru, vintage modernist 14k gold cuff with a front fringe drop accented with square-cut greenish-blue tourmalines, 1975. #Finland | Lisa Cliff Collection / 1stdibs.com

Paula Häiväoja ~vintage silver and labradorite brooch, 1964.

Beautiful vintage Silver brooch by Paula Häiväoja ,Finland

Paula Häiväoja ~vintage silver and labradorite brooch, 1964.

Paula Häiväoja, Fashion and Jewelry designer, 1929-2011. #Finland

Paula Häiväoja, Fashion and Jewelry designer, 1929-2011. #Finland

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Solki-1482" (buckle) in gold, with amethyst and spectrolite.

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Solki-1482" (buckle) in gold, with amethyst and spectrolite.

Paula Häiväoja for Kalevala Jewelry ~Vintage silver ring, 1967.

Paula Häiväoja for Kalevala Jewelry ~Vintage silver ring, 1967.

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Solki-1452" (buckle) in gold, with amethyst, rose quartz and spectrolite.

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Solki-1452" (buckle) in gold, with amethyst, rose quartz and spectrolite.

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Solki-1506" (buckle) in gold.

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Solki-1506" (buckle) in gold.

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Kokkatarha" silver brooch/buckle.

Paula Häiväoja (1929-2011) for Kalevala Jewelry ~"Kokkatarha" silver brooch/buckle.