Finnet store - Finland - Bas Brand Identity. Head of the project in cooperation with 5 local companies, design agency, and project team.

Head of the project in cooperation with 5 local companies, design agency, and project team.

While living in snowless Copenhagen, this Tuborg Julebryg - marketing concept - makes impression. So I research the case, interview the Brand manager and wrote an article to Finnish Advertising Magazine. The article was published at: Markkinointi & Mainonta bro 36/2006.

While living in snowless Copenhagen, this Tuborg Julebryg - marketing concept - makes impression. So I research the case, interview the Brand manager and wrote an article to Finnish Advertising Magazine. The article was published at: Markkinointi & Mainonta bro 36/2006.

Head of the Baana broadband marketing in 2003-2004. Boost brand awareness + 42% and market share by events and large roadshow for 20 cities. This was time when broadband was something new.

Head of the Baana broadband marketing in Boost brand awareness + and market share by events and large roadshow for 20 cities. This was time when broadband was something new.

Studied full-time MBA in Copenhagen Business School 2006-2007. Graduated in 08/2007.

Studied full-time MBA in Copenhagen Business School Graduated in

Innovated a new product Ateriakassi (in Finnish) -   a new, easy concept for cooking organic food easily at home. It was a bag with recipes and all ingredients - 100% organic - for 4 person´s. Launched in spring 2011 via K-supermarket´s to consumers. Recipes made by executive chef.

Innovated a new product Ateriakassi (in Finnish) - a new, easy concept for cooking organic food easily at home. It was a bag with recipes and all ingredients - 100% organic - for 4 person´s. Launched in spring 2011 via K-supermarket´s to consumers. Recipes made by executive chef.

Launched Leuto organic dry bread (made in Finland) was launched in autumn 2011 to the consumers via K-group.

Launched Leuto organic dry bread (made in Finland) was launched in autumn 2011 to the consumers via K-group.

Leuto-brand/Retail marketing at K-Supermarket.

Leuto-brand/Retail marketing at K-Supermarket.

This brand was own by Suomen Luomutukku.  I launched this on 2011, first for consumers and then for food professionals.

This brand was own by Suomen Luomutukku. I launched this on first for consumers and then for food professionals.

Created Organic Day - marketing communications concept for Schools and Personnel restaurants.

Created Organic Day - marketing communications concept for Schools and Personnel restaurants.

In the HoReCa business the challenge is to get all ingredients nice  and easy to prepare the organic meal. If something is missing, the meal is not organic, its conventional and just expensive without added value. Our idea was selling Organic meals including all ingredients with added value, instead of single products. Here is one example of the outcomes.

In the HoReCa business the challenge is to get all ingredients nice and easy to prepare the organic meal. If something is missing, the meal is not organic, its conventional and just expensive without added value. Our idea was selling Organic meals including all ingredients with added value, instead of single products. Here is one example of the outcomes.

Organic meatballs box 5kg. This was one of own products, created in cooperation with chef-clients-subcontractor. The products were tested several times with real users before making the final version for larger audience.

Organic meatballs box This was one of own products, created in cooperation with chef-clients-subcontractor. The products were tested several times with real users before making the final version for larger audience.

My classmates in full-time MBA class at Copenhagen Business School, 2006-2007. Graduated 2007.

My classmates in full-time MBA class at Copenhagen Business School, Graduated

Leuto Organic ready-to-eat food mix - just add water. Leuto was private label brand including in several products  - all 100% organic.

Leuto Organic ready-to-eat food mix - just add water. Leuto was private label brand including in several products - all organic.

Hambleden herbs - organic spices and teas from UK. Launched these to Finland on 2011.

Hambleden herbs - organic spices and teas from UK. Launched these to Finland on

Meinklang - organic juices from Austria. Real substitute for red wine. Alcohol free. Imported these to Finland 2011-2012. Channels: Retail & Fine Dining restaurants

Meinklang - organic juices from Austria. Real substitute for red wine. Imported these to Finland Channels: Retail & Fine Dining restaurants

Founder. Worked here from 2008 to 2013 with Customer Experience. Working with top companies and improving their ability to serve clients easier online/offline and to do profitable business.

Worked here from 2008 to 2013 with Customer Experience. Working with top companies and improving their ability to serve clients easier online/offline and to do profitable business.

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