While living in snowless Copenhagen, this Tuborg Julebryg - marketing concept - makes impression. So I research the case, interview the Brand manager and wrote an article to Finnish Advertising Magazine. The article was published at: Markkinointi & Mainonta bro 36/2006.
Innovated a new product Ateriakassi (in Finnish) - a new, easy concept for cooking organic food easily at home. It was a bag with recipes and all ingredients - 100% organic - for 4 person´s. Launched in spring 2011 via K-supermarket´s to consumers. Recipes made by executive chef.
In the HoReCa business the challenge is to get all ingredients nice and easy to prepare the organic meal. If something is missing, the meal is not organic, its conventional and just expensive without added value. Our idea was selling Organic meals including all ingredients with added value, instead of single products. Here is one example of the outcomes.
Organic meatballs box This was one of own products, created in cooperation with chef-clients-subcontractor. The products were tested several times with real users before making the final version for larger audience.
My classmates in full-time MBA class at Copenhagen Business School, Graduated