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Cognitive psychology for UX: 7 Gestalt principles of visual perception

Cognitive psychology for UX: 7 Gestalt principles of visual perception

「Monument Valley」

「Monument Valley」

Clever use of figure/ground in the letter R. The ad was from Fiat and was part of a 'don't text and drive' campaign. The purpose was that you either see the letter or the object.

Clever use of figure/ground in the letter R. The ad was from Fiat and was part of a 'don't text and drive' campaign. The purpose was that you either see the letter or the object.

Grasp the idea.

Grasp the idea.

On the Creative Market Blog - The Designer's Guide to Gestalt Psychology

On the Creative Market Blog - The Designer's Guide to Gestalt Psychology

This is an example of the Gestalt law of continuation. The brain sees this image as a white triangle on top of another triangle on top of three black circles. http://www.ics.uci.edu/~kobsa/courses/ICS104/course-notes/gestalt-laws.htm

This is an example of the Gestalt law of continuation. The brain sees this image as a white triangle on top of another triangle on top of three black circles. http://www.ics.uci.edu/~kobsa/courses/ICS104/course-notes/gestalt-laws.htm

Impresión triángulos Resumen póster impresión color por Wallzilla

Impresión triángulos, Resumen póster, impresión, color de rosado gris y minimalista escandinavo, impresión diseño geométrico, decoración casera, arte de la pared, imprimir acuarela

Impresión triángulos Resumen póster impresión color por Wallzilla

Vulgar Hipster Opposing Art by Joshua M Smith

Vulgar Hipster Opposing Art by Joshua M Smith

How Close...Gestalt Law of Closure [Die Gestalt im Design ...

How Close...Gestalt Law of Closure [Die Gestalt im Design

How Close...Gestalt Law of Closure [Die Gestalt im Design ...

This is an example of positive and negative from Gestalts theory. The black part of the image shows a man playing a saxophone and the white part shows a beautiful woman.  http://unit4ctaad.blogspot.com/2013/02/positive-and-negative-space.html

This is an example of positive and negative from Gestalts theory. The black part of the image shows a man playing a saxophone and the white part shows a beautiful woman. http://unit4ctaad.blogspot.com/2013/02/positive-and-negative-space.html

COOL! The universe has its secrets. Extra dimensions of space might be one of them. If so, the universe has been hiding those dimensions, protecting them, keeping them coyly under wraps. From a casual glance, you would never suspect a thing. It's hubris to think that the way we see things is everything there is. -Lisa Randall, theoretical physicist via She Sings to the Stars

COOL! The universe has its secrets. Extra dimensions of space might be one of them. If so, the universe has been hiding those dimensions, protecting them, keeping them coyly under wraps. From a casual glance, you would never suspect a thing. It's hubris to think that the way we see things is everything there is. -Lisa Randall, theoretical physicist via She Sings to the Stars

Batman vs Penguin

Batman vs Penguin

3_Negative Space Art by Noma Bar

3_Negative Space Art by Noma Bar

Gestalt: closure, proximity, continuation,..

Gestalt: closure, proximity, continuation,..

This is a great example of figure ground relationship. The shape is perceived as a figure, and the eye separates the object from the background that surrounds it.

This is a great example of figure ground relationship. The shape is perceived as a figure, and the eye separates the object from the background that surrounds it.