I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
200 exemples brillants et créatifs de street marketing !
Now beach towels come with body hair! Thousands of those towels were put in public spaces all over Germany. It's creative, provocative, little bit risky and it sure is funny Do you like this Gillette campaign?