Lumimarja, designed by Erja Hirvi in is one of Marimekko's best-selling textiles. Marimekko gives contributors carte blanche on how to present their ideas to the artwork team: Some paint, some draw, some design on computers. Hirvi presented her idea
Use of negative and positive space. Matti is an illustrator and textile designer based in Helsinki, Finland who has designed for Marimekko as well as Kauniste and illustrates for magazines, children's books and more.