NEW COALITIONS. NGO and business working side by side. Perfect match of money and meaning. Suojelemme lasten turvallisuutta verkossa – Pelastakaa Lapset ja Sonera tiivistävät yhteistyötään - Pelastakaa Lapset ry
This ad from Coca-Cola Latin America plays on the idea that millennials care more about their experiences rather than money. This seems to be a fairly universal characteristic shared amongst millennials but I'm not so sure how this ad would work in the US just because of the deep idea of capitalism engrained in our education. However another part of me thinks it would work as it resonated with me.