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This book shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively--ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.

Business Book Summaries provides the best summaries of the best business books for executives, entrepreneurs, and other professionals to acquire business knowledge faster, and with more understanding.

Good Strategy/Bad Strategy: The difference and why it matters: Amazon.co.uk: Richard Rumelt: Books

Good Strategy/Bad Strategy: The difference and why it matters by Richard Rumelt

In How to Be Happy, Liggy Webb explores the meaning of happiness and provides a toolkit of approaches and techniques to build confidence and resilience in order to become a healthier and happier person.

Business Book Summaries provides the best summaries of the best business books for executives, entrepreneurs, and other professionals to acquire business knowledge faster, and with more understanding.

Sales Growth: Five Proven Strategies from the World's Sales Leaders (Hardcover)

In Sales Growth, Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark explore ways in which a company can increase its sales revenue and profitability, even in a bad economy.

Another must-listen from my #AudibleApp: "Presence" by Amy Cuddy, narrated by Amy Cuddy.

Presence - Bringing Your Boldest Self to Your Biggest Challenges ebook by Amy…

Focusing on strategic solutions for HR, Leadership-Driven HR challenges the traditional view of HR as a service function and replaces it with a new vision of HR as an internal business accountable for the return on investment of essential corporate assets—people and organizational processes. Leadership-Driven HR provides practical strategies for leveraging HR's role, priorities, accountabilities, and organizational design. June 2013

Leadership-Driven HR: Transforming HR to Deliver Value for the Business by David S. Published by Wiley. Copy-edited by The EditingCo.

In The Upside of Irrationality, Dan Ariely draws on his background in behavioral economics to examine irrational human behavior and how it affects decision making in the workplace and in human relationships.

Business Book Summaries provides the best summaries of the best business books for executives, entrepreneurs, and other professionals to acquire business knowledge faster, and with more understanding.

Prezzi e Sconti: #Presentation thinking and design  ad Euro 19.34 in #Ebook #Ebook

Prezzi e Sconti: #Presentation thinking and design ad Euro 19.34 in #Ebook #Ebook

Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations - Isabel Meirelles; | Foyles Bookstore

Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations - Isabel Meirelles;

Sponsorship in Marketing: Effective communication through sports, arts and events

Sponsorship in Marketing: Effective communication through sports, arts and events

YouTube and Video Marketing: An Hour a Day

Learn how to create and implement video strategies that entice views, pull in leads, give you actionable insights, and help increase your ROI.

What It Takes: Seven Secrets of Success from the Worlds Greatest Professional Firms Charles D. Ellis

What It Takes: Seven Secrets of Success from the World's Greatest Professional Firms

The NOOK Book (eBook) of the What It Takes: Seven Secrets of Success from the World's Greatest Professional Firms by Charles D. Ellis at Barnes & Noble

In Start at the End, Dave Lavinsky offers entrepreneurs and business owners a new approach to drafting business plans that keeps their focus on the end vision. Only after crafting a detailed exit strategy should they work backwards to create a short-term strategic plan that dictates their day-to-day tasks.

Business Book Summaries provides the best summaries of the best business books for executives, entrepreneurs, and other professionals to acquire business knowledge faster, and with more understanding.

Buyer Personas by Adele Revella offers a guide to constructing effective buyer personas—stereotyped representations of typical buyers based on examples of real customers. These personas challenge traditional marketing research strategies, which do not provide enough data and insight about customers.

Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella Named one of.

Never Apply for a Job Again!: Break the Rules, Cut the Line, Beat the Rest: Darrell Gurney, Ivan Misner: 9781601632029: Amazon.com: Books

Business Book Summaries provides the best summaries of the best business books for executives, entrepreneurs, and other professionals to acquire business knowledge faster, and with more understanding.

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